Senior Vice President and Head of Brand Communications at Wells Fargo
Featured Speaker: Friday, June 3 at 3:45 p.m.
"PR is not free. Show me the money."
How many times have you heard this? I need a press release, I need a story published
in a national publication – and what did you say? You need a budget! For what,
isn’t PR free. No, PR is not free...
PR is about convincing someone of your argument.
PR is about storytelling that informs an action.
PR is about relationship building.
PR is about making the IT relevant.
In this session hear from a seasoned communications leader Sukhi Sahni and her journey in making PR a strategic lever for a business and getting her clients to see PR as an investment vs a cost.
An accomplished marketing and communications strategist, Sukhi Sahni’s career spans public, private and nonprofit sectors.
Sukhi is passionate about reframing relationships between brands and their customers / consumers, prizing purpose, authenticity, poignancy, and connected conversation above all things. She believes that powerful storytelling is at the heart of good communication and draws on her training as a broadcast journalist to extract truths, push boundaries and challenge the status quo. Sukhi deeply values the relationships she’s built and cultivated over the years with journalists, bloggers and influencers - relationships that are core to the storytelling process.
Sukhi brings the energy of new practitioner with the finesse and fearlessness of a veteran to her daily practice. She currently holds the position of senior vice president and head of brand communications at Wells Fargo. She received the “Global Innovator 25 Award” from The Holmes Report, a global communications leader, in 2019 and was named a “Top Women in PR” the same year.
Born and raised in India, Sukhi always brings a global perspective to her approach and thinking. She currently resides in metro Washington D.C. with her family.