Vice President of Marketing at Dan-O's Seasoning
Breakout 1: Friday, June 2 | 10 a.m.
"Branding for Beginners: How to Sell the Value of Branding Internally"
Accountants, Salespeople, Engineers, HR - they all have one thing in common: they all think they are Marketers, and very few really know anything about it. Watching Super Bowl ads or knowing what brands your kids follow on TikTok doesn't qualify you as a "marketing expert."
In this presentation, I will help IMC professionals overcome the perception that the marketing department is "the people who draw pretty pictures" and instead re-define your team as strategic leaders and a resource whose communication and critical thinking abilities can be leveraged across many functions.
I will help IMC pros change the perception of Marketing and IMC with a "train the trainer" approach that will allow them to increase their influence within their organization by educating non-Marketing people on the fundamentals and benefits of sound Branding and Marketing strategies.
Takeaways:
1) Learn how to be an internal "Professor of Marketing" to influence internal stakeholders so Branding and Marketing is a bigger priority in your company.
2) Learn how to collaborate with a cross-functional team to create a Marketing Roadmap which will result in more alignment with Marketing objectives.
3) Learn how to earn a seat at the Strategic Planning table.
Bio:
Neal Stewart is a strategic branding and marketing leader with over 20 years of experience and a track record of building consumer packaged goods and B2B brands.
Neal started as a Brand Manager at Pabst Brewing Company in 2000. He helped resurrect the Pabst Blue Ribbon brand from 23 years of decline to become one of the fastest-growing beer brands, eventually doubling the business. Neal later led Marketing Teams at Flying Dog Brewery, Dogfish Head Craft Brewery, and Deschutes Brewery. Today, Neal is the Marketing Director at Holland Construction Services, where he leads all Marketing and Strategic Planning efforts.
Social Media Links
LinkedIn: @nealstewart
Instagram: @nealstewart
Twitter: @nealstewart