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2024 Integrate Online Sessions

Integrate Online | AI for Marketing Communications: Automate, Create & Empower featuring Samuel Chen

AI for Marketing Communications: Automate, Create & Empower

Wednesday, May 29

New AI tools are being released daily. Join us as we explore the exciting world of AI and how to leverage it to automate, create and empower your work. We'll explore the functionalities of GPT chat engines, as well as AI-generated audio, music and video. You'll also learn how to ethically use the tools in the marketing and communications field.

Samuel Chen, a renowned marketing and communications expert with over a decade of experience working with industry titans, joins us to lead this AI-tool filled session.

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Missed a session? View the archive to catch the latest topics.

Strengths-Based Personal Branding | WVU Integrate Online

Strengths-Based Personal Branding

Craft a personal brand that will not only stand out but also resonate in the ever-changing field of marketing communications. In this 90-minute workshop, you’ll explore and reflect on the four facets of personal branding, discovering and intentionally directing your why and values, utilizing your CliftonStrengths®.

2024 Trends: Where Marketing is Headed | WVU Integrate Online

2024 Trends: Where Marketing is Headed

AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment.

Join us for an engaging Integrate Online session, presented by WVU's Reed College of Media Online Programs in partnership with The Communications Board, as we delve into the most anticipated marketing trends for 2024. Our Comm(s) Fest panel of marcom pros will share their insights on the trends, strategies and technologies set to redefine the marketing landscape in the upcoming year.

Building Your Business: The Paths to Self-Employment

Building Your Business: The Paths to Self-Employment

Transitioning from being an employee to business owner requires thought and planning. Our Integrate Online panel brings together industry leaders who have successfully transitioned from marketers to consultants and business owners.

Our panelists, Krissy Bodnovich, a WVU M.S. IMC alum and seasoned social media marketing consultant, and Jesef Williams, also a WVU M.S. IMC alum and Founder of Spectacular Vernacular, bring their wealth of knowledge and firsthand experiences to the forefront. They'll share their insights, strategies, and real-world stories of navigating the intricacies of entrepreneurship and the steps to owning a business.

Integrate Online September 19 at 12 p.m. EDT | Networking & Creativity: The Intersection of Marketing, Design & Communications in the Pittsburgh Advertising Community

Networking & Creativity: The Intersection of Marketing, Design & Communications in the Pittsburgh Advertising Community

Discover the exciting world of marketing, design, and communication at this engaging panel discussion led by three accomplished industry leaders: RJ Thompson, Immediate Past President of the American Marketing Association - Pittsburgh chapter and Adjunct Instructor in the WVU IMC program; Rich Lewis, Creative Director of Eat N' Park Hospitality Group and President of AIGA Pittsburgh; and Dwayne Waite, Marketing Director of Games and Events at ReedPop and Vice President of the American Advertising Federation - Pittsburgh chapter.

Focusing on the latest trends shaping our fast-evolving industry, Integrate Online will cover emerging topics like how to adjust your communications in a digital realm with the need for social distancing, how to break through the clutter during a time of crisis, the best digital marketing tools and more. No matter how you engage customers, Integrate will help you do it better.

Looking for more ways to engage? Learn industry insights through Integrate Online, as well as the Marketing Communications Today blog and podcast.

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