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Empowering and inspiring emerging leaders to shape the marketing communications industry.

INTEGRATE is more than just a conference. It’s an experience designed for today's marketing communications professional. Whether an IMC strategist, a data-driven marketer, a public relations practitioner, a creative advertiser, or play any other role marketing communications industry, this is an annual learning and networking event you should attend.

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Integrate
Houston

November 1-3, 2018

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Integrate New York

Coming Fall 2019

Integrate 2019

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Integrate 2019

May 30-June 1, 2019

The INTEGRATE conference is offered by the WVU Reed College of Media. Initially, this annual event was designed to supplement the learning experience for students and graduates of our online graduate programs. But INTEGRATE has grown over the years into much more than classroom learning, with hundreds of current and emerging thought leaders attending each year to share the latest trends and best practices shaping our industry.

“I’ve spoken at a lot of different conferences and was pleasantly surprised at the level of camaraderie and genuine conversation that took place among the attendees and speakers at the INTEGRATE Conference. I’m hesitant to even call it ‘networking’ because it seemed like we were all old friends who were learning from each other’s experiences.”

Steve Radick, VP, director of public relations and content integration | BRUNNER

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INTEGRATE focuses on the latest trends shaping our fast-evolving industry. Speakers cover emerging subjects like data-driven marketing decision-making, how virtual reality changes the ways we can engage target audiences, or diversity and inclusion in the IMC world, as well as industry-shifting campaigns that change how consumers feel about the brands they prefer and content marketing strategies that can be applied to both large brands, as well as entrepreneurial start-ups. No matter how you engage your customers, INTEGRATE will help you do it better with today's strategies.

“As a prospective student, having the opportunity to attend INTEGRATE was an invaluable experience. Meeting faculty, students and industry professionals truly personalized the program for me. The conference was an inspiring, entertaining and educational two days. A huge benefit was that INTEGRATE gave me a snapshot of all that the IMC program offers. It was the perfect way for me to begin my work in the program!”

Andy Flick, director of midwest promotion | RCA Records/Sony Music Entertainment

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If you’re still wondering why WVU’s Reed College of Media offers this conference-plus experience or why you should attend, it’s really as simple as understanding our commitment to our students. Most students and alumni of our graduate program community are also successful IMC or data-driven marketing communications professionals who continue to build their careers during and after earning their master’s degrees. They need to know the latest, to peer into the future of our industry so they can get ahead of competition and engage their audiences more effectively. They represent every major market in this country and over a dozen other countries, working in a myriad of marketing communications roles from Fortune 500 companies to entrepreneurial start-ups preparing to disrupt a corner of the market. INTEGRATE is for them – to continue to support their growth and knowledge of our changing industry – and they expect us to deliver. 

The INTEGRATE conference is designed for today's seasoned industry professionals and tomorrow’s IMC moguls, the same people we serve in the classroom.  And we keep the costs low so that our students and alumni have continued access to high-level, practical learning experiences at an unbeatable return on their investment. Even if you're not an alumnus or student, we invite you to join us for a cost-effective conference experience.

See you at one of our upcoming INTEGRATE events!


Register now for INTEGRATE Houston