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INTEGRATE

Integrate is a series of conferences and virtual presentations presented by some of the best pros in the marketing communications industry. It's a way to refresh your skills, be inspired and connect with creatives, marketers, and communicators all over the country.

Integrate 2023

From June 1-3, we celebrated 20 years of WVU's renowned IMC program with a celebratory in-person Integrate Conference on WVU's campus in Morgantown, West Virginia.

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Integrate Online SessionS

2024 Trends: Where Marketing is Headed

2024 Trends: Where Marketing is Headed

Thursday, November 16
LIVE at 12 p.m. ET

AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment.

Join us for an engaging Integrate Online session, presented by WVU's Reed College of Media Online Programs in partnership with The Communications Board, as we delve into the most anticipated marketing trends for 2024. Our Comm(s) Fest panel of marcom pros will share their insights on the trends, strategies and technologies set to redefine the marketing landscape in the upcoming year.



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PREVIOUS INTEGRATE ONLINE SESSIONS

Missed a session? View the archive to catch the latest topics.

Building Your Business: The Paths to Self-Employment

Building Your Business: The Paths to Self-Employment

Transitioning from being an employee to business owner requires thought and planning. Our Integrate Online panel brings together industry leaders who have successfully transitioned from marketers to consultants and business owners.

Our panelists, Krissy Bodnovich, a WVU M.S. IMC alum and seasoned social media marketing consultant, and Jesef Williams, also a WVU M.S. IMC alum and Founder of Spectacular Vernacular, bring their wealth of knowledge and firsthand experiences to the forefront. They'll share their insights, strategies, and real-world stories of navigating the intricacies of entrepreneurship and the steps to owning a business.

Integrate Online September 19 at 12 p.m. EDT | Networking & Creativity: The Intersection of Marketing, Design & Communications in the Pittsburgh Advertising Community

Networking & Creativity: The Intersection of Marketing, Design & Communications in the Pittsburgh Advertising Community

Discover the exciting world of marketing, design, and communication at this engaging panel discussion led by three accomplished industry leaders: RJ Thompson, Immediate Past President of the American Marketing Association - Pittsburgh chapter and Adjunct Instructor in the WVU IMC program; Rich Lewis, Creative Director of Eat N' Park Hospitality Group and President of AIGA Pittsburgh; and Dwayne Waite, Marketing Director of Games and Events at ReedPop and Vice President of the American Advertising Federation - Pittsburgh chapter.

Integrate Online May 1 at 12 p.m. EDT | From Ideas to Impact: Unleash the Power of Creativity in Your Marketing Campaigns

From Ideas to Impact: Unleash the Power of Creativity in Your Marketing Campaigns

If you want to make sure your campaigns stand out, you can't afford to overlook the importance of an impactful creative strategy. Our panel of seasoned experts will give you advice on how to overcome imposter syndrome, find inspiration and create messaging that truly resonates with your audience. They’ll share personal experiences, practical tips and proven strategies to help you build your confidence and stay curious, all while learning how to build impactful marketing campaigns.

New Year, New Opportunities: Five Things You Should Do to Refresh Your Personal Brand in 2023

Five Things You Should Do to Refresh Your Personal Brand in 2023

We are in the midst of a watershed moment in workplace culture—in what has become known as the Great Reshuffle. Now is an opportune time to reconsider what you are most passionate about and refresh your personal brand for the new year.

With a new year comes new opportunities. Cultivating a clear personal brand can reveal new prospects and help you make a positive impression. With the right approach, personal branding can be a powerful tool for reaching your goals and creating more meaningful connections.

Make a resolution this year to invest in yourself, refresh your personal brand, and get ahead of the game with insights into key trends in personal branding in 2023.

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