PREVIOUS INTEGRATE ONLINE SESSIONS
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Craft a personal brand that will not only stand out but also resonate in
the ever-changing field of marketing communications. In this 90-minute
workshop, you’ll explore and reflect on the four facets of personal branding,
discovering and intentionally directing your why and values, utilizing
your CliftonStrengths®.
AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies,
and shifting consumer behaviors in the marketing world. All have the potential
of helping businesses thrive in a constantly changing media environment.
Join us for an engaging Integrate Online session, presented by WVU's College of Creative Arts and Media Online Programs in partnership with The Communications
Board, as we delve into the most anticipated marketing trends for 2024.
Our Comm(s) Fest panel of marcom pros will share their insights on the
trends, strategies and technologies set to redefine the marketing landscape
in the upcoming year.
Transitioning from being an employee to business owner requires thought and
planning. Our Integrate Online panel brings together industry leaders who
have successfully transitioned from marketers to consultants and business
owners.
Our panelists, Krissy Bodnovich, a WVU M.S. IMC alum and seasoned social
media marketing consultant, and Jesef Williams, also a WVU M.S. IMC alum
and Founder of Spectacular Vernacular, bring their wealth of knowledge
and firsthand experiences to the forefront. They'll share their insights,
strategies, and real-world stories of navigating the intricacies of entrepreneurship
and the steps to owning a business.
Discover the exciting world of marketing, design, and communication at this
engaging panel discussion led by three accomplished industry leaders: RJ
Thompson, Immediate Past President of the American Marketing Association
- Pittsburgh chapter and Adjunct Instructor in the WVU IMC program; Rich
Lewis, Creative Director of Eat N' Park Hospitality Group and President
of AIGA Pittsburgh; and Dwayne Waite, Marketing Director of Games and Events
at ReedPop and Vice President of the American Advertising Federation -
Pittsburgh chapter.