Founder and CEO of Vult Lab
Featured Speaker: Saturday, June 4 | 2:30 p.m.
"Web3 x IMC: Navigating the Future of Integrated Marketing Communications"
The world is changing. It's becoming more immersive, and intelligent. Soon, the way we communicate and market will soon never be the same. From CVS, Walmart and JP Morgan, to Paris Hilton, Lady Gaga and Snoop Dogg, brands, companies and well-known personalities are doubling down on the user-driven social features that made Web 2.0 so successful as they hop into more engaging worlds and 3-D experiences that will impact — and change — integrated marketing communications as we know it.
In this session, attendees will learn:
- The difference between Web 1.0, Web 2.0, and Web 3.0
- How Web 3.0 is impacting the IMC landscape
- The utilities of NFTs for brands, companies and personalities
- How to build careers in Web 3.0 and the Metaverse
Kelly Ann Collins is the founder and CEO of Vult Lab, an integrated marketing communications agency focused on social good. She also founded Meta Art, a Web3 platform that focuses on uplifting the stories and voices and women and minorities in the NFT space, and HomeCon, a virtual fundraising platform and official Twitch partner that has had more than 800,000 attendees and more than 100 celebrities working to help raise funds for first responders throughout the pandemic.
Collins has considerable experience in leading communication strategies for social good, technology and health innovation initiatives—globally. In 2021, she was dubbed one of the top 100 “most inspiring women” by Inc. Magazine. She is also an official Twitter Creator, and she was a member of Twitter’s first cohort of official Twitter Spaces hosts. Currently, she hosts Twitter Spaces every week on mission-driven Web3 topics with top cryptocurrency and NFT brands, NFT enthusiasts and artists, and top cryptocurrency executives.
She was one of the very first bloggers, and one of the first influencers - for Google. A publication she launched in 2010 was the first publication of its kind to get White House credentials, via the Obama Administration. Since the early days of her career her work has involved many companies, governments, NGOs, nonprofits and brands, including: Adobe, Australian Aid, Australia’s Department of Foreign Affairs and Trade, CBS Australia, CDC, CNET, COVID-19 Innovation Hub, Canada, Capital One, Conservation International, Disney, Global Innovation Exchange, HP, Huawei, Jamba Juice, National Minority Quality Forum, Results for Development Institute, Royal Foundation of The Duke and Duchess of Cambridge, Starbucks, TED-Ed, The Bill & Melinda Gates Foundation, Twitter for Good, UNEP, UNDP, USAID, United Nations, and World Bank.
These prestigious experiences and engagements have provided Collins with the skills and capacity to administrate broad-reaching communications and marketing strategies. In 2021, Collins and her Vult Lab team were recognized by The White House for their pandemic-related work, and she started mentoring founders at Nasdaq Entrepreneurial Center.
She has studied at MIT, West Virginia University, Cornell; and trained at Google