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Ashley Peterson

Ashley Peterson

Director of Intern Impact, Gardhouse

Workshop: Saturday, June 3 | 8:30 a.m.

"Wait, I Can Do That, Too? Uncovering IMC Career Pathways with Your Sparketype"

Are you questioning where your IMC background can take you next? Or maybe you know but are seeking a space that is new and fresh? By attending this workshop, be prepared to see how our unique IMC knowledge paired with a personalized purpose-driven opportunity search, can take you places you may have never imagined. 

Looking back on my decade-long corporate career, I charted a unique path in Sales, Marketing, Employee Experience, DEI, and Early Career, all which needed the eye of an IMC professional. But, like many, the COVID-19 pandemic forced me to ask “Am I in the right space to thrive, and not just survive?” 

It was at this time that I turned to The Sparketype Assessment ® - which ultimately helped me advocate for jobs needing my experience and even changed my trajectory, landing me into nonprofit leadership. With this assessment, I moved away from bucketing myself into a department, and prioritized my core values and passions first in order to work alongside my purpose of being a light to others through storytelling. Now, are you ready to lean into your Sparketype? 

In this workshop, individual tasks and interactive discussions will help you unlock your Sparketype, attach your result and experience to identify “hot jobs” arising for IMC professionals, and set a goal to refresh (or even hit reset) on the career and life path you had in mind.

Takeaways: In this workshop, attendees will Stop, Look, and Listen to make their IMC career path more intentional: 

STOP: Take a pause and put yourself back at the center of your career journey with The Sparketype Assessment ® and attendee reflections 

LOOK: Join in an interactive discussion as we look at unique roles and passion projects along my career journey, and other potential roles hidden in plain sight, that require the expertise of IMC professionals 

LISTEN: Engage as Sparketype groups to identify how you can best listen out for opportunities to flex your IMC muscle in your everyday work at any organization. 


Ashley N. Peterson is the Associate Director of Intern Impact at Charlotte, NC nonprofit GardHouse, overseeing the recruiting and development of BIPOC students placed in internships with local nonprofits and small businesses. Prior to this, Ashley spent a decade at a Fortune 200 financial services organization in a variety of employee experience, DEI, and early career positions.

Ashley holds deep-rooted passions in mental health and purpose-driven storytelling, which has led to being featured in digital and print publications and appointment to the NAMI – Charlotte Chapter Board. Ashley approaches each life role with a purpose of being a light to those who are in the shoes she once filled, balancing her career passions with quality time with loved ones, writing, volunteering, and taking in concerts and basketball games.

Ashley received her B.S., Marketing from North Carolina A&T State University in 2012, M.S., IMC from WVU in 2016, and is currently an IMC Adjunct Lecturer.

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