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Schedule

The schedule is likely to change as we add events and speakers. Sign up to receive Integrate 2019 announcements.

For full schedule details, view by day:

Thursday, May 30 Friday, May 31 Saturday, June 1


Conference Schedule

The pre-conference sessions noted in light blue are for faculty only. The first main conference event is the Welcome Mixer Thursday evening at the Hilton Garden Inn, the conference hotel.

Thursday, May 30
1 - 1:30 p.m. Marketing Communications Today Podcast
1:30 - 1:45 p.m. Transition Break
1:45 - 3:30 p.m. Meeting for all Reed College of Media Online Instructors
3:30 - 4 p.m. Refreshment Break
4 - 5:30 p.m. Faculty Workshop: 9 Best Practices in Online Courses
5:30 - 6 p.m. Transition all Faculty to Hilton Garden Inn
6 - 8 p.m. Integrate 2019 Welcome Mixer
Sponsored by IMC/DMC Alumni Contribution
8 p.m. Dinner on Your Own
Friday, May 31
7:30 - 9:30 a.m. Breakfast
8 - 9 a.m. Morning Sessions 1
  • IMC 621 Class Session 1 (Course Registration Required)
  • Program Orientation: A Guided Tour of the IMC & DMC Programs
  • Focus Group 1 – Alumni Engagement
9 - 9:30 a.m. Refreshment Break
9:30 - 10:45 a.m. Morning Sessions 2

Preparing for Your Graduate Capstone Experience
  • IMC 636 - Selected-Client vs. Provided-Client: Which is Right for You?
  • DMC 680 - Making the Most of Your DMC Capstone
Alumni Panel: From Undergrad to Industry - What should today's undergraduate students be doing before they complete their bachelor's degrees?
10:45 - 11 a.m. Transition Break
11 a.m. - Noon Opening Keynote Jacelyn Swenson
"AI: Benefits for Communicators"
Sponsored by Mylan
Noon - 12:30 p.m. Transition and Grab Lunch
12:30 - 2:30 p.m. Lunch Workshops
2:30 - 3 p.m. Transition Break
3 - 3:45 p.m. Featured Speaker  Keith Green
"Storytelling in Sports, Entertainment and Non-Profit PR"
3:45 - 4 p.m. Refreshment Break
4 - 4:45 p.m. Featured Speaker Hugo Perez
"The Secret Sauce - Telling Brand Stories that Come to Life"
4:45 - 5:30 p.m. Transition to WVU Alumni Center
5:30 - 7:30 p.m. Networking Reception
7:30 p.m. Dinner on Your Own
Saturday, June 1
7:30 - 9 a.m. Breakfast
8 - 8:45 a.m. Morning Sessions
  • IMC 621 Class Session #2
  • Focus Group #2 – Current Students
  • IMC 636 Instructor Meeting
8:45 - 9 a.m. Break
9 - 9:45 a.m. Featured Speaker Leo Morejon
"Influence Matters - An Overview of Influencer Marketing, Why it's Important, and How to Succeed"
9:45 - 10 a.m. Break
10 - 10:45 a.m. Featured Speaker Jessica Modkins
"Successful Brand Development with the X-Factor: Humanity"
10:45 - 11 a.m. Transition Break
11 - 11:45 a.m. Featured Speaker  Josh Wilson
"Data-Driven Marketing Strategies to Support Community Engagement"
11:45 a.m. - Noon Transition and Grab Lunch
Noon - 1 p.m. Faculty-Moderated Lunch Discussions on Key Topics
1 - 1:15 p.m. Break
1:15 - 2 p.m. Featured Speaker Rick Lombardo
"Communicating in the Age of the Fourth Industrial Revolution: How Artificial Intelligence Affects Communicators"
2 - 2:15 p.m. Break
2:15 - 3:30 p.m. The Future of Marketing Communications
Panel Discussion with Leo Morejon, Jessica Modkins, Hugo Perez and Nathan Pieratt 
Sponsored by Mylan
3:30 - 3:45 p.m. Break
3:45 - 5:15 p.m. WVU Campus Tour
6 - 6:30 p.m. Pinning Ceremony and Award Presentation
  • Graduate Pinning Ceremony
  • Alexia Vanides Award Recognition
6:30 - 7:30 p.m. Closing Keynote Neal Stewart
"Branding in the Beer Business"
7:30 - 9 p.m. Keynote Dinner and Closing Reception
Sponsored by WVU Online
9 p.m. Conference Adjourns