Vice President of Marketing for Whitefish Credit Union
Workshop: Saturday, June 4 | 12:45 p.m.
"Data Marketing Storytelling"
Marketers are storytellers by nature, and integrating data only makes the stories told more impactful. This workshop will demystify the use of data in marketing to help you craft a storytelling campaign that reaches the right audience, with the right message, at the right time. We will cover the foundations of collecting and working with data to support your marketing role and empower you with the knowledge of applying data in building your storytelling campaign.
In this session, attendees will:
- Review foundational Excel functions to organize structured data
- Identify third-party data sources to build personas and target audiences
- Review the key elements to create a storytelling campaign
Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.
He currently serves as Vice President of Marketing for Whitefish Credit Union, the largest credit union in Montana. Prior to that, he was Director of Advertising & Market Research for a regional financial institution based in Southern California. His positions have concentrated on crafting integrated multi-channel marketing campaigns with a focus on marketing attribution.
Wilson holds a master’s degree in Data Marketing Communications from West Virginia University and completed his undergraduate at Chapman University. Over the course of his career, he has held positions in marketing, finance, and government. His campaigns have received multiple awards, including the highest marketing honors from the Marketing Association of Credit Unions and the Credit Union National Association.
Wilson believes community engagement is essential to success. He has served on various volunteer boards, and he has also been elected to public office.