Making genuine connections is one of the best ways to stand out in a competitive digital world. As a result, brands are adapting their traditional messaging to connect with consumers at a deeper level. This panel will explore the authenticity boom, a recent trend in the marketing communications industry.
- The true value of being authentic in your marketing.
- Tangible ways to become more authentic when connecting with your audience online.
- How to break down barriers to bring out your authentic self.
- Where to draw the line when becoming more authentic online.
The WVU Reed College of Media is partnering with The Communications Board to present this Integrate Online session as part of Comm(s) Fest, an annual event with the mission of transforming how people see marketing communications. By bringing together fresh perspectives and innovators from both practice and academia, this gathering bridges the divide between the science of communication studies and the media practice of marketing communications.