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The Authenticity Boom in Marketing Communications

Making genuine connections is one of the best ways to stand out in a competitive digital world. As a result, brands are adapting their traditional messaging to connect with consumers at a deeper level. This panel will explore the authenticity boom, a recent trend in the marketing communications industry.

Key Takeaways:

  • The true value of being authentic in your marketing.
  • Tangible ways to become more authentic when connecting with your audience online.
  • How to break down barriers to bring out your authentic self.
  • Where to draw the line when becoming more authentic online.
Register Online

The WVU Reed College of Media is partnering with The Communications Board to present this Integrate Online session as part of Comm(s) Fest, an annual event with the mission of transforming how people see marketing communications. By bringing together fresh perspectives and innovators from both practice and academia, this gathering bridges the divide between the science of communication studies and the media practice of marketing communications.

Bonnie Harris

Bonnie Harris

Bonnie Harris is the vice president of strategy for MedTech Momentum, an agency that provides integrated marketing communications services for clients in the medical device and healthcare industries.

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Justin Hoot

Justin Hoot

Justin Hoot is a seasoned and award-winning marketing executive, specializing in innovative brand, digital, and interactive experiences with lifestyle, music, and consumer brands.

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Alex McPherson

VP analyst and Director of Business Intelligence at Methods+Mastery, a FleishmanHillard company.

View Profile: Alex McPherson

Takara Headshot

Takara T. Pierce

Takara (she/her) is a Co-Founder and Managing Partner of Black Alder. Having led communications and digital strategies for various electoral, decarceral, and issue-based campaigns, she is passionate about building narrative power for social change.

View Profile: Takara T. Pierce