Connected Campaigns: How Data Turns Multi-Channel Marketing into Measurable Growth
Modern marketers have more data than ever, but impact comes from knowing which signals to trust and how to act on them.
In this hands-on session, attendees will learn how to use data to make smarter, cross-channel marketing decisions. This session will cover how to identify the metrics that truly matter, consolidate insights from multiple channels, and apply analytics to continuously optimize campaigns through practical real-world examples.
This session is designed for marketers who want to make data actionable, not just informative, and walk away with clear strategies they can apply to their next campaign, whether they are just beginning to integrate their data or looking to level up their analytics approach. No matter their experience level, they’ll leave with practical tools and frameworks to turn data into smarter decisions across their multichannel campaigns.
Bio:
Victoria Bodkins is an admissions consultant and marketing analyst with a focus on using data to drive smarter decisions. In her role at the West Virginia University College of Creative Arts and Media Online Programs, she supports prospective students throughout their admissions journey while leveraging her analytics expertise to optimize outreach strategies and improve campaign performance.
Bodkins holds a master’s degree in Data Marketing Communications and a bachelor’s degree in Communication Studies from West Virginia University.