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Hugo Perez

"The Secret Sauce – Telling Brand Stories that Come to Life"

Hugo Perez

"The Secret Sauce – Telling Brand Stories that Come to Life"

Friday, May 31, 4 - 4:45 p.m.

Hugo Perez is the Chief Creative Strategist at Local Boy Creative.

As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.


Hugo specializes in thought leadership, creative ideation, brand innovation, and 360-communications strategies. As a digital native, his unique points of view and creative skills have allowed him to lead content strategies that have impacted all types of audiences for wide-ranging clients including Starbucks, Taco Bell, Turtle Wax, Cricket Wireless, Scotts Miracle-Gro, Allstate, MTV, Mars Inc., Frito-Lay, and AT&T.

While in leadership roles at various PR/advertising/marketing agencies, he has launched new initiatives focused on multicultural marketing, shopper marketing, pharma social media, and content strategy and creation.

Hugo is also an independent filmmaker, having producing three different award-winning short films, and currently working on the development of his company's first feature film.

A civic-minded leader, passionately engaged in helping the next generation of leaders, Hugo is an active mentor, speaks frequently about storytelling in the marketplace, and serves on a variety of boards, committee, and task forces. He earned his Bachelor's degree at Moody Bible Institute and holds a Master of Arts from Northwestern University.