Crisis Communication Bootcamp: Translating Theory into Rapid Action
As crises can unfold publicly instantly, communication professionals must be prepared
to make clear, strategic decisions under pressure. This immersive pre-conference
workshop “bootcamp" equips participants with research-based frameworks and hands-on
practice to strengthen crisis communication performance. Grounded in foundational
and contemporary crisis theories and other evidence-based models, this fast-paced
session guides attendees through real-world scenarios, message development, spokesperson
skills, and rapid response considerations they can bring home and implement right
away (although hopefully won’t need to!). Participants will leave the session better
equipped to design, adapt, and deliver effective crisis communication that protects
people, preserves trust, and advances organizational and community resilience.
NOTE: This workshop requires attendees to bring their own laptops.
Dr. Julia Daisy Fraustino is an award-winning scholar, educator, and practitioner in crisis and risk communication, public interest communication, and evidence-based strategic communication. She is Founding Director of the Public Interest Communication Research Laboratory (PIC Lab) at West Virginia University, where she is an associate professor in the Reed School of Media and Communications. Her work uses social and behavioral science for positive social change. She has led and contributed to projects funded by federal agencies, private foundations, and industry partners to advance communication strategies that enhance public safety, wellbeing, resilience, and trust. Dr. Fraustino has authored studies on crisis messaging, emergency preparedness, and public-health communication and has designed high-impact crisis simulations and training programs for government, nonprofit, and industry organizations. Known for translating research into practice, she brings deep expertise in helping professionals navigate high-pressure environments with clarity, compassion, and strategic focus.