IRL vs. AI: Why Real Experiences Still Matter in an Increasingly Artificial World
Artificial intelligence is reshaping the way we communicate, presenting new opportunities for brands and creators to reach audiences. But amid this AI tsunami, people are desperately seeking real experiences, trusted sources and community connections. In this lively session, participants will learn how to balance emerging technology with high-touch encounters and discover that the most exclusive experiences will be those that feel the most human.Bio:
Dan Dipiazzo specializes in the marketing of experiences, serving in leadership roles in the attractions industry for more than 25 years.
He currently serves as Chief Marketing + Experience Officer for North America’s largest aquarium, Georgia Aquarium in Atlanta, where he leads all aspects of marketing, guest experience, strategic planning and fundraising.
Dipiazzo spent more than 20 years in marketing leadership positions for SeaWorld Parks and Entertainment. He was Vice President of Marketing for the company’s flagship parks in Orlando – SeaWorld, Discovery Cove, and Aquatica – and previously was Vice President of Marketing for Busch Gardens, Water Country USA, and Kingsmill Resort in Williamsburg, VA. He also held corporate roles leading digital marketing, loyalty, public relations, and customer insight.
He started his career as a newspaper reporter then spent 10 years at global PR agency Fleishman-Hillard in St. Louis, where he rose to senior vice president and partner.
He has a master’s degree in Data Marketing Communication from West Virginia University, where he also is an instructor in market research and data marketing.
He chairs the Association of Zoos & Aquarium’s Trends Committee and serves on the Vision 2035 Task Force for the International Association of Amusement Parks and Attractions, shaping the long-term agenda of the attractions industry. He is a frequent speaker with the Association of National Advertisers and other organizations.