How to Future Proof Your Marketing Career; Navigating Titles, Skill Gaps, and Tech Fluency
The marketing world is changing fast, and the career paths students expected even a few years ago look completely different today. New job titles appear every semester, employers expect stronger technical skills, and the line between creative and analytical work continues to shift. For many students, that can make the job search feel confusing and overwhelming—especially when they’re trying to figure out which path fits them best.
This session breaks down what the future of marketing careers really looks like and how everyone can prepare for it now. Participants will learn which roles are growing, which skills employers value most, and what “tech fluency” actually means for someone starting out. This presentation will discuss the current skill gaps that keep new graduates from landing interviews, how to translate student experience into real-world value, and how to stand out even if the part of marketing the student wants to pursue is still unknown.
By the end of the session, participants will have a clearer sense of how to build a career strategy that matches the pace of the industry—using strengths, storytelling, transferable skills, and practical steps that put them ahead of the competition. This session gives participants the insight and confidence to navigate the next decade of marketing with purpose and direction.
Bio:
Fauna Solomon is a marketing operations leader, strategist, and founder whose work sits at the intersection of technology, audience insights, and community building. She currently leads Marketing Automation & Technology at SHRM, where she oversees enterprise platforms, system integrations, and data-driven lifecycle strategies that power global engagement.
With more than fifteen years of experience across digital marketing, communications, and brand strategy, Solomon has built a career helping organizations strengthen their reach, refine their messaging, and elevate the customer experience. She is also the founder of The Dating Truth, Selfmade CMO, and multiple media brands where she creates content, frameworks, and training programs that support professional growth and unconventional career paths.
Her work has been featured across platforms with millions of views, and she is recognized for her clear, practical, and insight-driven approach to marketing, leadership, and personal potential. Solomon brings a unique combination of technical depth, storytelling skill, and community-centered strategy to every stage she steps on.