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Stewardship, Advocacy, Fundraising: What is Working Right Now?

Tuesday, April 7

Featured guests will discuss what's working and what's not working right now, in the midst of a global pandemic. Guests will explore traditional, online and virtual tactics that can be employed to stay engaged with constituents without the in-person experience. Mike Fulton is helping his clients develop virtual advocacy and communications strategies for the coronavirus pandemic and beyond. In the absence of face-to-face communications, he is helping them find innovative solutions to reach and motivate elected officials and government regulators. Alicia Lifrak is helping a broadband of nonprofits navigate the New Normal with an industry roadmap to finding stability and a course to recovery from human services to health care to cultural institutions. The path ahead is riddled with uncertainty but we are not totally unprepared to meet the moment for the third largest employment sector in the U.S. Dana Hines is providing thoughtful strategies and tactics on the way forward for membership at visitation-based cultural organizations. Planning, communicating and engaging our membership audiences will best prepare our institutions for finding our new path forward as we operate in uncertain times.



  • Michael Fulton

    DIRECTOR OF ASHER AGENCY'S WASHINGTON, D.C., OFFICE

    Mike Fulton, director of Asher Agency’s Washington, D.C., office, has more than 30 years of business networking, government relations and communications experience.

  • Cyndi Greenglass

    FOUNDING PARTNER AND SENIOR VICE PRESIDENT STRATEGIC SOLUTIONS AT DIAMOND COMMUNICATION SOLUTIONS

    Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions.

  • Dana Hines

    VICE PRESIDENT OF MEMBERSHIP MARKETING, MEMBERSHIP CONSULTANTS

    Dana served as a membership manager for a large botanical garden where she was bitten by the membership bug! She founded Membership Consultants (now part of the OSG family). For over 30 years, Dana has been helping membership programs grow and succeed using direct mail, digital marketing and face to face sales.

  • Alicia Lifrak

    EXECUTIVE VICE PRESIDENT, GABRIEL GROUP

    Alicia joined Gabriel Group in 2018 after extensive work in the nonprofit sector. As Executive Vice President, she oversees all business operations related to nonprofit, higher education and the philanthropic industry. She is driven by a focus on developing and implementing strategic client solutions that yield the best possible results for our mission-driven clients.