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RECAP | Careers in Marketing: What is NOT data marketing these days?

Thursday, November 7 at 12 p.m. EST via Zoom

Featuring Ketian Dou, Virginia Gelli and Tongtong Qu



Thursday, November 7

Marketing analyst, marketing strategist, marketing manager, market researcher, growth marketer, digital marketer, product marketing manager, social media manager, paid search marketer, paid social marketer, brand marketer, creative marketer...Although a career in marketing involves a great range of responsibilities in just about any industry, one aspect is never missing from decisions: data.

Join our speakers to learn how they grow their career in Marketing, and the importance of leveraging data in areas that might seem intuitive or emotional (such as social media posts).

Meet our Speakers

Ketian Dou

Ketian Dou

Professor Dou is an instructor of M.S. Integrated Marketing Communications and M.S. Data Marketing Communications at West Virginia University.

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Virginia Gelli

Virginia Gelli

Virginia is a dedicated digital strategist with a passion for data-driven marketing. Originally from Italy, she brings a unique global perspective to her work.

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Tingting Qu

Tongtong Qu

Tongtong holds a Master’s degree in Communication Leadership from the University of Washington and a Digital Marketing certificate from Yale School of Management.

View Profile: Tongtong Qu