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RECAP | 2024 Trends: Where Marketing is Headed

Thursday, November 16 at 12 p.m. EDT

Featuring Bonnie Harris, Hugo Pérez and Emily Zekonis

Thursday, November 16
LIVE at 12 p.m. EDT

AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment.

Join us for an engaging Integrate Online session, presented by WVU's Reed College of Media Online Programs in partnership with The Communications Board, as we delve into the most anticipated marketing trends for 2024. Our Comm(s) Fest panel of marcom pros will share their insights on the trends, strategies and technologies set to redefine the marketing landscape in the upcoming year.

You will be ready for what is next in marketing for 2024. Don’t miss this discussion, led by Bonnie Harris, who will share her insights from working with clients across the United States, along with panelists Hugo Pérez, CMO at ZENB US, who is an expert at brand storytelling, and Emily Zeknois, who specializes in marketing, media and technology on the Buy-Side Advisory team at Barney.

Meet the Panel

Bonnie Harris

Bonnie Harris

Bonnie Harris is a marketing strategist implementing IMC strategies for clients across the United States, focused primarily on midsized companies in the healthcare, technology, and manufacturing industries. She founded her company Wax Marketing in 2002.

View Profile: Bonnie Harris

Hugo Pérez

Hugo Pérez

A seasoned, professional storyteller, full-stack marketer and creative catalyst, Hugo Pérez is an expert at finding the compelling thread in brand stories that make human connections come to life.

View Profile: Hugo Pérez

Emily Zekonis

Emily Zekonis

Emily Zekonis has worked in public relations, events, digital marketing, and business development across a diverse range of industries including healthcare, education, technology, non-profits, and more.

View Profile: Emily Zekonis