How AI Is Transforming Branded Content Creation
Artificial intelligence is revolutionizing how brands ideate, produce, and distribute content—and for creators, agencies, and media teams, this shift represents the biggest opportunity since social media. In this session, Matty Staudt will break down how AI tools are streamlining every stage of the branded content process, from research and creative development to scripting, editing, and optimization. Attendees will see how AI can help teams generate smarter concepts faster, repurpose assets across multiple platforms, personalize content for target audiences, and maintain brand voice with consistency and scale.
Drawing from decades in broadcasting, podcasting, and digital media leadership, Staudt will share real-world examples of how AI is already reshaping workflows for media companies, agencies, and brands. He will also address common concerns—ethics, authenticity, copyright, and the fear that AI will “replace creativity”—and instead demonstrate how AI enhances human storytelling rather than replacing it.
Participants will leave with a clear understanding of how to integrate AI into their content strategy, what tools to start using immediately, and how to future-proof their workflow in a rapidly evolving digital landscape.
Bio:
Matty Staudt has been a pioneer in podcasting and digital audio for more than two decades, helping brands, media companies, and creators tell better stories through innovative content strategies. He began his career as one of the first radio professionals to transition into podcasting, producing shows for Stitcher during its earliest growth phase, and later serving as the first director of content at iHeartRadio, where he helped launch and develop hundreds of successful podcasts across all genres.
As the President of Jam Street Media, Staudt partners with companies and thought leaders to create high-impact branded podcasts, digital series, and audio strategies that connect authentically with audiences. His client work spans Fortune 500 brands, startups, universities, and nonprofits, all seeking to leverage sound and storytelling to elevate their message. He also serves as an advisor, speaker, and educator on topics including media entrepreneurship, storytelling, and career development in the evolving digital landscape.
Staudt is known for combining deep creative experience with real-world strategic insights. His work focuses on helping creators and organizations use AI, audience analytics, and platform trends to produce more compelling, efficient content. He is also a professor who teaches broadcasting and podcast production, bringing his passion for mentoring the next generation of storytellers into every project.