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Predicting Trends for an Unpredictable 2021

Wednesday, October 28

During a time of perhaps unprecedented uncertainty for our industry, marketing trends for 2021 may seem unpredictable and full of maybes. The WVU Reed College of Media's Online Marketing Communications Programs are partnering with Comm(s) Fest to bring together marketing experts to predict trends as we look into an uncertain future.

Join marketing communications experts Chauncie Burton, Cultural Consultant, Experiential Marketer, Sales Strategist; Whitney Drake, Senior Manager of GM Brand and Story Bureau at General Motors; Marissa Hecker, Director of Experiential, Complex Networks; Joseph Jaffe, Authon, Entrepreneur, Consultant and Thought Leader on Marketing, Innovation and Change; and Hugo Pérez, Chief Creative Strategist at Local Boy.

Comm(s) Fest 




  • Chauncie Burton

    Cultural Consultant, Experiential Marketer, Sales Strategist

    Chauncie Burton is an event sponsorship & activation executive with 15 years of experience in a variety of industries including large-scale live events & festivals, music and entertainment, publishing, sports and non-profits with brands like the NBA, Essence, iHeart Media, State Farm and Proctor & Gamble.

  • Whitney Drake

    Senior Manager of GM Brand and Story Bureau at General Motors

    Whitney Drake currently manages the story bureau and analytics team within communications at General Motors. Prior to this role, Drake oversaw enterprise-wide customer experience strategy and operations for GM’s Global Social Media Center of Expertise.

  • Marissa Hecker

    Director of Experiential, Complex Networks

    Marissa Hecker is the director of experiential at Complex Networks, a global media company comprised of dynamic youth culture brands (Complex, First We Feast, Sole Collector and Pigeons & Planes). In her role, she develops departmental processes for the company’s events division and directs the brand partnerships operations for ComplexCon, an annual cultural festival attracting over 80,000 attendees.

  • Joseph Jaffe

    Author, Entrepreneur, Consultant and Thought Leader on marketing, innovation and change

    Joseph Jaffe is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation and change. Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival...because let’s face it; we’re all in the survival business nowadays! HMSB is Jaffe’s third startup venture, after Evol8tion and crayon.

  • Hugo Pérez

    Chief Creative Strategist at Local Boy

    As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.