Skip to main content

Background Image for Header:

Pivoting in Higher Ed Amid COVID-19

Tuesday, April 14

The COVID-19 global pandemic has had a significant impact on higher education. University administrators have had to make tough decisions on the fly, cancelling in-person classes and graduations, safely moving students out of residence halls, training faculty how to teach and students how to learn online, keeping prospective students engaged without bringing them to campus, enhancing technologies so employees can work remotely - all while alleviating fears and reassuring students, families, faculty and staff. This can only be successful with good communication and appropriate communication channels. Our featured guests share how these decisions were made, the challenges and successes, what the higher ed environment looks like now and how all of this might permanently change things for the future.



  • Jack Martin

    Assistant Vice President for Communications at the University of Washington

    Jack Martin serves as assistant vice president for communications for the University of Washington, where he is responsible for communications and messaging initiatives that highlight the UW’s contributions as one of the world’s great public research universities.

  • Sharon Martin

    Vice President of University Relations & Enrollment Management, West Virginia University

    As vice president for University Relations and Enrollment Management at West Virginia University, Sharon Martin directs the marketing, communication and recruitment strategy for the University. She and the team focus on creating a personalized brand experience that leads with foresight, ingenuity and authenticity.

  • April Kaull

    Director of News for University Relations and West Virginia University

    April Kaull is the Director of News for University Relations, overseeing the day-to-day operations of the unit, which is charged with telling West Virginia University’s story.