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Branding in Context

Tuesday, March 9

Through changing times, brands need to consider how best to align themselves with trends and events. During these times, consumers expect the companies they interact with to have integrity and authenticity. How do brands enter a social conversation with honesty and authenticity?

Join Veronica Purvis, Associate Executive Director at Skin of Color Society and Neal Stewart, VP of Sales & Marketing at Deschutes Brewery, moderated by David Hazelton, adjunct instructor for the M.S. Integrated Marketing Communications Online programs and Design Director for ProShares as they discuss branding in context.


  • David Hazelton

    Design Director for ProShares

    David Hazelton has over 30 years of professional experience in design, branding and marketing. As design director for ProShares, David is responsible for brand consistency across all channels of the company’s marketing, advertising and corporate communications.

  • Veronica Purvis

    Associate Executive Director for the Skin of Color Society

    Veronica is an award-winning, strategic associate executive and brand leader, as well as speaker, and author with decades of experience leading staff and driving missions within non-profit member associations. She is currently the Associate Executive Director for the Skin of Color Society. Since 2000, she has worn many hats including growing advertising sales, branding, communications, and marketing programs for biomedical and STEM organizations.

  • Neal Stewart

    VP of Sales & Marketing at Deschutes Brewery

    Neal Stewart is the Vice President of Sales & Marketing at Deschutes Brewery in Bent, Oregon. With more than 15 years of experience in marketing leadership, Neal has been able to leverage his expertise into industry-recognized outcomes.