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Adjusting Communications and Strategies During COVID-19

Tuesday, March 31

Marketing communications professionals all over the world are navigating uncharted territory during the COVID-19 global pandemic. We're communicating with coworkers and the public from home; creating content that addresses fears, health concerns, and even the positive aspects like community outreach and relief support; and learning new technologies and ways to deliver content. During a time of physical isolation, digital communication is vital. In this session, experts address these ideas from different industry perspectives.

  • Whitney Drake

    Senior Manager at General Motors

    Whitney Drake currently manages the story bureau and analytics team within communications at General Motors. Prior to this role, Drake oversaw enterprise-wide customer experience strategy and operations for GM’s Global Social Media Center of Expertise.

  • Lindsey Neary

    Vice President at Edelman

    Lindsey Neary brings over a decade of client and project management experience to her work as a Vice President on Edelman’s corporate team.

  • Bill Walsh

    Vice President of Communications at AARP

    Bill Walsh is VP of Communications at AARP, a national, non-profit consumer group with 38 million members. His team is responsible for developing communications strategy and providing support for all of AARP’s social impact priorities.