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Adjusting Communications and Strategies During COVID-19
Tuesday, March 31
Marketing communications professionals all over the world are navigating uncharted territory during the COVID-19 global pandemic. We're communicating with coworkers and the public from home; creating content that addresses fears, health concerns, and even the positive aspects like community outreach and relief support; and learning new technologies and ways to deliver content. During a time of physical isolation, digital communication is vital. In this session, experts address these ideas from different industry perspectives.
Senior Manager at General Motors
Whitney Drake currently manages the story bureau and analytics team within communications at General Motors. Prior to this role, Drake oversaw enterprise-wide customer experience strategy and operations for GM’s Global Social Media Center of Expertise.
Vice President at Edelman
Lindsey Neary brings over a decade of client and project management experience to her work as a Vice President on Edelman’s corporate team.
Vice President of Communications at AARP
Bill Walsh is VP of Communications at AARP, a national, non-profit consumer group with 38 million members. His team is responsible for developing communications strategy and providing support for all of AARP’s social impact priorities.