Instructor, WVU & Sr. Product Marketing Manager, Amazon
Professor Dou is an instructor of M.S. Integrated Marketing Communications and M.S. Data Marketing Communications at West Virginia University. As someone who teaches the Data Marketing capstone class (that is, the last course students need to complete before receiving their Master's degrees) and someone who both survived and thrived in multiple economic downturns and layoffs, she is passionate about setting students up for success. Her students learn to leverage data in decision making and to present the right data to demonstrate the business impact of their efforts. She is thrilled to host today's session and share her personal insights.