Wednesday, November 9
Maker’s Mark has maintained its integrity and traditions from humble beginnings in Kentucky to becoming a globally recognized brand. Doe-Anderson, a creative agency based in Louisville, KY, will join us to discuss how the mission of this legacy brand has stayed true to its roots over the years — all while its marketing evolves.
During this session, presenters will discuss the origin of the brand, recent environmental and conservation efforts, corporate social responsibility work, PR endorsements, promotion of the spirits and maintaining relationships with those who connect with the brand.
As an added bonus, get a sneak peek at the Maker’s Mark 2022 Holiday campaign to learn how this (soon to be) iconic branding came to life.
This session is brought to you by the award-winning Public Relations Student Society of America at WVU.