2022 Schedule | College of Creative Arts and Media: Integrate Conference

This schedule is tentative and subject to change as we add events and speakers. Sign up to receive Integrate 2022 announcements.

Integrate 2022 Conference Schedule

* Items noted in light blue are for faculty only.

**Thursday, June 2**
1 - 2:30 p.m.	Meeting for all Reed College of Media Online Instructors (Faculty Only) Media Innovation Center Forum
2 - 3 p.m.	Mentors Meet & Greet (Registered Mentors Only) Evansdale Crossing Barnes and Noble
2:30 - 2:45 p.m.	Break
2:45 - 3 p.m.	Mentorship Program Registration Evansdale Crossing Barnes and Noble
3 - 4 p.m.	The Summit Ahead Podcast — LIVE Media Innovation Center Studio B Hosted by Erin Fields, IMC Alumna and Program Coordinator in the WVU Office of Graduate Admissions, with DINFOS-IMC guest, Ryan Wagner
3 - 4 p.m.	Mentor Matchup (Registered Mentees and Mentors Only) Evansdale Crossing Barnes and Noble
3 - 4 p.m.	Digital Marketing Communications Faculty Meeting Strategic Communications Hub
4 - 4:15 p.m.	Break
4:15 - 5:30 p.m.	Opening Keynote: "The Most Human Company Wins" Mark Schaefer, Social Media Marketing Consultant and Author Media Innovation Center Forum This program will change the way companies and organizations look at marketing, sales, advertising, and overall customer experience. Based on his brilliant new book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes each audience on a discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR. Attendees will leave with new inspiration and new information on how they can incorporate strategies such as live experiences, people and culture, and story into their marketing, sales, and customer service processes.
5:30 - 6 p.m.	Transition to Welcome Mixer at Hilton Garden Inn
6 - 8 p.m.	Integrate 2022 Welcome Mixer Conference Hotel - Hilton Garden Inn Light Hors d'oeuvres

**Friday, June 3**
7:30 - 8:30 a.m.	Integrated Marketing Communications Faculty Meeting Strategic Communications Hub
7:30 - 8:30 a.m.	Continental Breakfast (Provided)
7:45 - 8:30 a.m.	IMC 621 - Current Topics in IMC Class (Registered Students Only) Digital Storytelling Hub
8:30 - 9:45 a.m. \| Moved to Saturday at 9:30 a.m.	Keynote: "Let's create a Million Social Media Jobs Together" Dennis Yu, Chief Technology Officer at BlitzMetrics Media Innovation Center Forum Students, faculty, and business owners are out of breath trying to keep up with the pace of social media, AI, and technology. The Grand Canyon sized gap between training and employment threatens our colleges. We have an opportunity to bridge this gap by systematically sharing what we know, building mentors like Mark Schaefer, and teaching like Karen Freberg-- partnering with the private sector to co-create training and jobs at the same time. We'll demonstrate how the most prominent influencers and tech companies are partnering to create jobs in the United States, Pakistan, and Philippines. And then look at ways we can all work together.
9:45 - 10 a.m.	Break
10 - 11 a.m.	Featured Speaker: "Persuasive Communications" Karen Naumann, Public Affairs & Communication Strategy Directorate Senior Instructor at the Defense Information School (DINFOS) Mineral Resources Building Discover the psychology of influence and its communication application in relatable, applicable terms that will allow you to tap into the power of persuasion. In addition to persuasion science, you will learn proven attention getting strategies and priming techniques to enhance your influence.
11 - 11:15 a.m.	Break
11:15 - 11:45 a.m.	Marketing Horizons Podcast — LIVE Media Innovation Center Studio B Hosted by Cyndi Greenglass and Ruth Stevens
11:15 a.m. - 12:15 p.m.	Interactive Session: Special In-Person Group Networking Event Media Innovation Center
12:15 - 1 p.m.	Lunch (Provided)
12:15 - 1 p.m.	DINFOS Faculty Meeting Strategic Communications Hub
1 - 2:15 p.m.	Panel Discussion: The Future of Marketing Communications Media Innovation Center Forum
2:15 - 2:30 p.m.	Break
2:30 - 3:30 p.m.	Featured Speaker: "What's New and What's Working in B2B Marketing Today" Ruth Stevens, B2B Marketing Consultant, Author and Educator Mineral Resources Building Business buying behavior is changing fast, and we need to change with it. This session will review the key developments that are emerging in business marketing, and the new tools that are now available to help us bring in new customers and expand the value of our existing accounts.
3:30 - 3:45 p.m.	Refreshment Break
3:45 - 4:45 p.m.	*Featured Speaker: "PR is not free. Show me the money."* Sukhi Sahni, Senior Vice President and Head of Brand Communications at Wells Fargo Mineral Resources Building How many times have you heard this? I need a press release, I need a story published in a national publication – and what did you say? You need a budget! For what, isn’t PR free. No, PR is not free...PR is about convincing someone of your argument. PR is about storytelling that informs an action. PR is about relationship building. PR is about making the IT relevant. Hear from seasoned communications leader Sukhi Sahni and her journey in making PR a strategic lever for a business and getting her clients to see PR as an investment vs a cost.
4:45 - 5 p.m.	Break
5 - 6:15 p.m.	Keynote: "Military Communication Professionals: Ways Military Public Affairs is similar to Corporate Communications" Lt. Col. Charles Patterson, Public Affairs and Communication Strategy Directorate Leader at the Department of Defense Information School (DINFOS) Media Innovation Center Forum Similar lexicon, different meanings Similar people, different enemies Similar challenges, different outcomes
6:15 - 6:30 p.m.	Break
6:30 p.m.	Dinner on Your Own DINFOS + WVU IMC Reception Evansdale Crossing 5th Floor

**Saturday, June 4**
7:30 - 8:15 a.m.	Data Marketing Communications Faculty Meeting Strategic Communications Hub
7:30 - 8:15 a.m.	Continental Breakfast (Provided)
7:45 - 8:15 a.m.	IMC 621 - Current Topics in IMC Class (Registered Students Only) Digital Storytelling Hub
8:15 - 8:30 a.m.	Kahoot! Media Innovation Center Forum
8:30 - 9:30 a.m.	Keynote: "Engagement, Experiences and Empathy in the age of DEIB" Brandi Boatner, Manager of Digital and Advocacy Communications for IBM Media Innovation Center Forum Shifting demographics, discrimination and bias and globalization are disruptive forces currently shaping the marketing landscape. The need for brands to respond to a variety of social justice issues has never been greater but it fuels a wider conversation around how marketers are creating content to drive engagement in the age of diversity, equity, inclusion and belonging (DEIB). There are brands and organizations who have been able to navigate strategic communications sharing messages with purpose and other brands who have not. This keynote address will give insights for how marketers and communicators can develop tactics and practices to ensure meaningful change.
9:30 - 10:30 a.m.	Keynote: "Let's create a Million Social Media Jobs Together" Dennis Yu, Chief Technology Officer at BlitzMetrics Media Innovation Center Forum Students, faculty, and business owners are out of breath trying to keep up with the pace of social media, AI, and technology. The Grand Canyon sized gap between training and employment threatens our colleges. We have an opportunity to bridge this gap by systematically sharing what we know, building mentors like Mark Schaefer, and teaching like Karen Freberg-- partnering with the private sector to co-create training and jobs at the same time. We'll demonstrate how the most prominent influencers and tech companies are partnering to create jobs in the United States, Pakistan, and Philippines. And then look at ways we can all work together.
10:30 - 10:45 a.m.	Break
10:45 - 11:45 a.m.	Featured Speaker: "Who cares? How to identify your brand’s audience" Tradd Salvo, Group Director of Analytics at Huge Mineral Resources Building Have you ever seen an advertisement that felt like it was made specifically for you? In fact, sometimes it was. Marketers have been perfecting the art and science of audience discovery for decades and today it’s easier than ever when you have the right data. In this session, we’ll deep dive into how marketers use audience data to make more relevant and effective advertisements.
11:45 a.m. - 12:45 p.m.	Featured Speaker: “But I’m Not a Brand!” — How to Build a Personal Brand that’s Bigger Brianne Fleming, Brand Marketing Consultant and Social Media Strategist Mineral Resources Building Do you cringe at the thought of building your personal brand and having all of that attention on you? Here’s a secret: your personal brand isn’t about you as much as you’d think. In this session, I’ll help you see how investing in your online presence doesn’t just enhance your career, but also helps others in your network. By the end of the session, you’ll see that building your personal brand is one of the most generous things you can do.
12:45 - 1:30 p.m.	Lunch (Provided)
1:30 - 3 p.m.	Workshop: Data Marketing Storytelling Josh Wilson, Vice President of Marketing at Whitefish Credit Union Evansdale Crossing Room 414 Marketers are storytellers by nature, and integrating data only makes the stories told more impactful. This workshop will demystify the use of data in marketing to help you craft a storytelling campaign that reaches the right audience, with the right message, at the right time. We will cover the foundations of collecting and working with data to support your marketing role and empower you with the knowledge of applying data in building your storytelling campaign. Workshop: Why I Think Content Marketing is Boring and What I'm Doing to Change That! Kristin Meeks, Founder and Owner of WV Social Media Consultants, LLC Media Innovation Center Forum Meet Kristin Meeks, an entrepreneur who has successfully helped businesses and nonprofits be less boring on social media (and beyond) for the past 12 years. Kristin will share how she beats the boredom in the world of content marketing by prioritizing quality of quantity, sharing her favorite tools to help you stay organized, and give you some real-life successes and failures from her own clients and others on how you can stay relevant online.
3 - 5:30 p.m.	Transition to Touchdown Terrace at Mountaineer Field
Canceled by Speaker	Featured Speaker: "Web3 x IMC: Navigating the Future of Integrated Marketing Communications" Kelly Ann Collins, Founder and CEO of Vult Lab Mineral Resources Building The world is changing. It's becoming more immersive, and intelligent. Soon, the way we communicate and market will soon never be the same. From CVS, Walmart and JP Morgan, to Paris Hilton, Lady Gaga and Snoop Dogg, brands, companies and well-known personalities are doubling down on the user-driven social features that made Web 2.0 so successful as they hop into more engaging worlds and 3-D experiences that will impact — and change — integrated marketing communications as we know it.
5:30 - 9 p.m.	Dinner and Awards Speaker Closing Keynote: "Seismic Marketing Shift: How To Profitably Attract, Nurture and Retain Your Audience" Heidi Cohen, Chief Content Officer at Actionable Marketing Guide and President at Riverside Marketing Strategies Touchdown Terrace at Mountaineer Field We’re living through a global period of massive disruption and change. As a result, people view political, governmental, social institutions and organizations as less trustworthy and effective. So they’re more partisan and divided. Why does this matter for marketers? Provides opportunities for your business and marketing. Also, the purchase process has changed. Your customers, purchase influencers and end-users decide how, when and in what order they complete various buying functions. They select the decision-related resources they need via the device or place of their choice, so you may not know they’re in-market. To succeed, meet customers’ evolving priorities, needs and expectations. Beyond integrating new technologies and business processes, be available and findable via the device of their choice when and where they need you. Or lose them to competitors or substitutes. To face these challenges, this keynote will prove a marketing framework you can use to approach this dynamic environment.
9 p.m.	Integrate 2022 Concludes