Group Director, Analytics at Huge
Featured Speaker: Saturday, June 4 | 10 a.m.
"Who cares? How to identify your brand’s audience"
Have you ever seen an advertisement that felt like it was made specifically for you? In fact, sometimes it was. Marketers have been perfecting the art and science of audience discovery for decades and today it’s easier than ever when you have the right data. In this session, we’ll deep dive into how marketers use audience data to make more relevant and effective advertisements.
What we’ll cover:
- Techniques that modern marketers use to identify their audiences.
- How data-driven audiences can make your brand more competitive.
- Good and not-so-good examples of real marketing audiences.
Bio:
Tradd Salvo is the group director of analytics at Huge, a full service digital agency headquartered in Brooklyn with offices worldwide.
Some of his responsibilities include measurement, business strategy, consumer insights, and data systems and tool automation.
Prior to joining Huge, Salvo was the Data Strategy Director at Droga5 in New York
where he worked with clients like Harley-Davidson, Under Armour, and HBO to integrate
rich insights into every stage of their marketing campaigns.
Before Droga5, Tradd worked for several agencies including Digitas, FCB, Y&R,
and W20 Group for clients such as Samsung, the FDA, Warner Bros, and Verizon.
Tradd grew up near Baltimore Maryland and currently resides in New York City. He
received a B.S. in advertising from West Virginia University as well as a master’s
degree in advertising from the University of Texas at Austin.