Marketing Strategist, Keynote Speaker, University Educator, and Bestselling Author
Keynote Speaker: Thursday, June 2 | 4:15 p.m.
"The Most Human Company Wins"
This program will change the way companies and organizations look at marketing, sales, advertising, and overall customer experience. Based on his brilliant new book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes each audience on a discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR.
Attendees will leave with new inspiration and new information on how they can incorporate strategies such as live experiences, people and culture, and story into their marketing, sales, and customer service processes.
In this session, attendees will learn:
- How marketing, advertising, sales, customer engagement, and customer loyalty have changed forever
- Two thirds of your marketing is occurring without you
- Why this rebellion is re-defining the business landscape
- A more human-centered approach to marketing
- How to build a brilliant business when your customers are in charge
Bio:
Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, futurist, and author who blogs at {grow} — one of the top marketing blogs of the world.
Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.
Mark has advanced degrees in marketing and organizational development. He is a faculty member of the graduate studies program at Rutgers University.
He and is the bestselling author of nine books including The Tao of Twitter (the best-selling book on Twitter in the world), The Content Code , named by INC magazine as one of the Top Five marketing books of the year, and KNOWN: The handbook for building and unleashing your personal brand in the digital age , the all-time bestselling book on personal branding. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds explains an essential new path to being seen and heard in a busy world. His books are used as textbooks at more than 50 universities, have been translated into 14 languages, and can be found in more than 750 libraries worldwide.
He's the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.
Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on the number of reader comments. He was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world.
He is among the world’s most recognized social media marketing authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, National Association of State CIOs, and the Institute for International and European Affairs (an EU think tank). Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions.
Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS . He is a regular contributing columnist to The Harvard Business Review.