Marketing Consultant, Blogger, and Podcast Host
Featured Speaker: Saturday, June 4 | 11:15 a.m.
“But I’m Not a Brand!” — How to Build a Personal Brand that’s Bigger than Yourself
Do you cringe at the thought of building your personal brand and having all of that attention on you? Here’s a secret: your personal brand isn’t about you as much as you’d think. In this session, I’ll help you see how investing in your online presence doesn’t just enhance your career, but also helps others in your network. By the end of the session, you’ll see that building your personal brand is one of the most generous things you can do.
Attendees will:
- Reframe personal branding as an opportunity to connect with and help others
- Learn to embrace your unique personality traits to establish a niche and find their community
- Break free from imposter syndrome and learn to confidently publish content in your own voice
- Understand how your personal brand can open doors and change lives beyond just your own
Bio:
Brianne Fleming is a marketing consultant, blogger, and podcast host who helps brands turn ordinary audiences into loyal fans.
She is an instructor of branding and social media at the University of Florida and teaches people how to build strong online communities. On her podcast, Making the Brand, Brianne discusses marketing lessons inspired by pop culture. She also hosts a weekly Twitter chat called #PopChat.