Integrate is a series of conferences and virtual presentations presented by some of the best pros in the marketing communications industry. It's a way to refresh your skills, be inspired and connect with creatives, marketers, and communicators all over the country.
Join us for an inspiring conversation with a panel of successful women entrepreneurs. Hear firsthand accounts of their journeys and learn how they’ve overcome challenges and seized opportunities.
Our panelists Bonnie Harris, Jaime Hunt and Kristin Meeks will share valuable insights and provide practical advice as we celebrate Women's Entrepreneurship Day.
Missed a session? View the archive to catch the latest topics.
Marketing analyst, marketing strategist, marketing manager, market researcher, growth marketer, digital marketer, product marketing manager, social media manager, paid search marketer, paid social marketer, brand marketer, creative marketer...Although a career in marketing involves a great range of responsibilities in just about any industry, one aspect is never missing from decisions: data.
Join our speakers to learn how they grow their career in Marketing, and the importance of leveraging data in areas that might seem intuitive or emotional (such as social media posts).
New AI tools are being released daily. Join us as we explore the exciting world of AI and how to leverage it to automate, create and empower your work. We'll explore the functionalities of GPT chat engines, as well as AI-generated audio, music and video. You'll also learn how to ethically use the tools in the marketing and communications field.
Samuel Chen, a renowned marketing and communications expert with over a decade of experience working with industry titans, joins us to lead this AI-tool filled session.
Craft a personal brand that will not only stand out but also resonate in the ever-changing field of marketing communications. In this 90-minute workshop, you’ll explore and reflect on the four facets of personal branding, discovering and intentionally directing your why and values, utilizing your CliftonStrengths®.
AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment.
Join us for an engaging Integrate Online session, presented by WVU's College of Creative Arts and Media Online Programs in partnership with The Communications Board, as we delve into the most anticipated marketing trends for 2024. Our Comm(s) Fest panel of marcom pros will share their insights on the trends, strategies and technologies set to redefine the marketing landscape in the upcoming year.
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