PREVIOUS INTEGRATE ONLINE SESSIONS
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New AI tools are being released daily. Join us as we explore the exciting
world of AI and how to leverage it to automate, create and empower your
work. We'll explore the functionalities of GPT chat engines, as well as
AI-generated audio, music and video. You'll also learn how to ethically
use the tools in the marketing and communications field.
Samuel Chen, a renowned marketing and communications expert with over a decade
of experience working with industry titans, joins us to lead this AI-tool
filled session.
Craft a personal brand that will not only stand out but also resonate in
the ever-changing field of marketing communications. In this 90-minute
workshop, you’ll explore and reflect on the four facets of personal branding,
discovering and intentionally directing your why and values, utilizing
your CliftonStrengths®.
AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies,
and shifting consumer behaviors in the marketing world. All have the potential
of helping businesses thrive in a constantly changing media environment.
Join us for an engaging Integrate Online session, presented by WVU's College
of Creative Arts and Media Online Programs in partnership with The Communications
Board, as we delve into the most anticipated marketing trends for 2024.
Our Comm(s) Fest panel of marcom pros will share their insights on the
trends, strategies and technologies set to redefine the marketing landscape
in the upcoming year.
Transitioning from being an employee to business owner requires thought and
planning. Our Integrate Online panel brings together industry leaders who
have successfully transitioned from marketers to consultants and business
owners.
Our panelists, Krissy Bodnovich, a WVU M.S. IMC alum and seasoned social
media marketing consultant, and Jesef Williams, also a WVU M.S. IMC alum
and Founder of Spectacular Vernacular, bring their wealth of knowledge
and firsthand experiences to the forefront. They'll share their insights,
strategies, and real-world stories of navigating the intricacies of entrepreneurship
and the steps to owning a business.