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INTEGRATE

Integrate is a series of conferences and virtual presentations presented by some of the best pros in the marketing communications industry. It's a way to refresh your skills, be inspired and connect with creatives, marketers, and communicators all over the country.

Integrate 2023

From June 1-3, we celebrated 20 years of WVU's renowned IMC program with a celebratory in-person Integrate Conference on WVU's campus in Morgantown, West Virginia.

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2024 Integrate Online Sessions

Careers in Marketing: What is NOT data marketing these days?

Careers in Marketing: What is NOT data marketing these days?

Thursday, November 7
LIVE at 12 p.m. EST

Marketing analyst, marketing strategist, marketing manager, market researcher, growth marketer, digital marketer, product marketing manager, social media manager, paid search marketer, paid social marketer, brand marketer, creative marketer...Although a career in marketing involves a great range of responsibilities in just about any industry, one aspect is never missing from decisions: data.

Join our speakers to learn how they grow their career in Marketing, and the importance of leveraging data in areas that might seem intuitive or emotional (such as social media posts).



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PREVIOUS INTEGRATE ONLINE SESSIONS

Missed a session? View the archive to catch the latest topics.

Integrate Online | AI for Marketing Communications: Automate, Create & Empower featuring Samuel Chen

AI for Marketing Communications: Automate, Create & Empower

New AI tools are being released daily. Join us as we explore the exciting world of AI and how to leverage it to automate, create and empower your work. We'll explore the functionalities of GPT chat engines, as well as AI-generated audio, music and video. You'll also learn how to ethically use the tools in the marketing and communications field.

Samuel Chen, a renowned marketing and communications expert with over a decade of experience working with industry titans, joins us to lead this AI-tool filled session.

Strengths-Based Personal Branding | WVU Integrate Online

Strengths-Based Personal Branding

Craft a personal brand that will not only stand out but also resonate in the ever-changing field of marketing communications. In this 90-minute workshop, you’ll explore and reflect on the four facets of personal branding, discovering and intentionally directing your why and values, utilizing your CliftonStrengths®.

2024 Trends: Where Marketing is Headed | WVU Integrate Online

2024 Trends: Where Marketing is Headed

AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment.

Join us for an engaging Integrate Online session, presented by WVU's College of Creative Arts and Media Online Programs in partnership with The Communications Board, as we delve into the most anticipated marketing trends for 2024. Our Comm(s) Fest panel of marcom pros will share their insights on the trends, strategies and technologies set to redefine the marketing landscape in the upcoming year.

Building Your Business: The Paths to Self-Employment

Building Your Business: The Paths to Self-Employment

Transitioning from being an employee to business owner requires thought and planning. Our Integrate Online panel brings together industry leaders who have successfully transitioned from marketers to consultants and business owners.

Our panelists, Krissy Bodnovich, a WVU M.S. IMC alum and seasoned social media marketing consultant, and Jesef Williams, also a WVU M.S. IMC alum and Founder of Spectacular Vernacular, bring their wealth of knowledge and firsthand experiences to the forefront. They'll share their insights, strategies, and real-world stories of navigating the intricacies of entrepreneurship and the steps to owning a business.

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