Integrate 2023 Recap

Integrate 2023 in Morgantown, West Virginia, featured alumni, faculty and current students, as well as network friends, as speakers who shared insights on AI, branding, digital marketing and more. Use the resources below to get inspiration and implement new ideas into your marketing communications.

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What you missed at Integrate 2023

We hope you enjoyed your time at West Virginia University and that the incredible speakers left you feeling energized, empowered and excited about the future of marketing communications.

As you continue your professional journey, take a look back on the lessons presented at Integrate 2023. Use the resources below to refresh your memory on the key takeaways, get inspiration and implement new ideas into your marketing communications.

WORKSHOP A: Smashing Silos - How to Change the Marketing vs. Creative Mentality

Presented by Jamie Henretta, Creative Manager for Lowe’s Company Inc., and Nathan Pieratt, Creative Director for Impel
View Jamie's and Nathan's Presentation

OPENING KEYNOTE: Quit Marketing and Start Creating Experiences

Presented by Dan Dipiazzo
Chief Marketing and Experience Officer for Georgia Aquarium
View Dan's Presentation

KEYNOTE: The Road Most Bumpy: An Entrepreneur's Journey from Touring Audio Engineer to Web Developer to Winemaker & Brewer to Digital Marketing Executive

Presented by Stephen Mackey
Chief Digital Officer at W2 Communications
View Stephen's Presentation

BREAKOUT 1A: Branding for Beginners: How to Sell the Value of Branding Internally

Presented by Neal Stewart
Vice President of Marketing at Dan-O's Seasoning

BREAKOUT 1B: Brand Yourself: 4 Steps to Building an Authentic Personal Brand

Presented by Amy Teller
Online Adjunct Instructor at WVU
View Amy's Presentation
We apologize for some technical difficulties that have affected this session. For the missing content, please reference the provided presentations.

BREAKOUT 1C: The Metrics that Matter Most: An Audience-First Approach to Measuring Brand Awareness

Presented by Katlin Swisher
Senior Strategist at Campus Sonar
View Katlin's Presentation

LUNCH KEYNOTE: Why Bad Content is Hurting the Environment (and How You Can Help Stop It)

Presented by Fiona Green
Head of Brand Content at Amazon Ads
View Fiona's Presentation
We apologize for some technical difficulties that have affected this session. For the missing content, please reference the provided presentations.

FIRESIDE CHAT: Authentically Engaging Multicultural Consumers

Presented by Alexis Davis Smith, President and CEO for PRecise Communications and Eric Winkfield, Vice President for M Booth & M Booth Health
View Eric's and Alexis' Presentation

BREAKOUT 2A: Give Employees Something to Talk About: Building Your Social Media Numbers Through Staff Engagement

Presented by Nicole Hagy
Community Outreach and Grants Coordinator for Akron Municipal Court
View Nicole's Presentation

BREAKOUT 2B: Tribalism in the 21st Century

Presented by Helena Angell
Professor of the Practice at Wake Forest University
View Helena's Presentation

BREAKOUT 2C: The eComm Evolution of Nonprofit Marketing: The Journey of Building a Brand with Scarce Resources

Presented by Adelyn Nottingham
Chief Executive Officer, Nottingham Marketing
View Adelyn's Presentation

BREAKOUT 2D: Meaningful Stakeholder Engagement

Presented by Megan Canavan
Senior Consultant at ERM
View Megan's Presentation

BREAKOUT 3A: Clients Gonna Client

Presented by Justin Hoot
Partner at Someoddpilot
View Justin's Presentation

BREAKOUT 3B: From Service to Suits: Translating Military PAO Skills into Civilian Success

Brian Fickel, Retired Army PAO Colonel (Moderator)
Thomas Campbell, Retired Army Officer
Juanita Chang Pettersen, Senior Manager at DIS
John S. Hutcheson, Senior Manager, Northrop Grumman
Jarrod Morris, Director of Marketing & Communications at UICGS

BREAKOUT 3C: The Fascinating World of OTT and Programmatic Media Buying: Everything IMC Marketers Need to Know

Presented by Shane Stender
Senior Vice President and Managing Partner at SilverBack Advertising
View Shane's Presentation

BREAKOUT 3D: Powering sustainability and the importance of purpose-driven marketing

Presented by Alexis Schnell
Social Media Specialist at LG&E and KU
View Alexis's Presentation

FRIDAY DINFOS KEYNOTE ADDRESS: Disinformation and Media Literacy: What you Need to Know to Protect our Nation and Your Business

Presented by Captain Mallory Martinez
PACS-Q Instructor
View Mallory's Presentation

WORKSHOP A: Deconstructing Google Search Results Pages (SERPs) to Understand Organic Search Performance

Presented by Danielle Rohe
Senior Data Program Manager, Content & SEO for Autotrader and Kelley Blue Book for Cox Automotive
View Danielle's Presentation
We apologize for some technical difficulties that have affected this session. For the missing content, please reference the provided presentations.

WORKSHOP B: Imposter Phenomenon: Build Your Creative Confidence

Presented by Larry Stultz
Online Faculty for WVU Reed College of Media IMC Program
View Larry's Presentation

SATURDAY MORNING KEYNOTE: The Once and Future Industry: Marketing in the Age of AI

Presented by Geoff Schaefer
Head of the Responsible AI Team at Booz Allen Hamilton
View Geoff's Presentation
We apologize for some technical difficulties that have affected this session. For the missing content, please reference the provided presentations.

BREAKOUT 4A: Social Media Ad Buying in 2023

Presented by Allison Keaton
Senior Social Media Manager at Impakt Results
View Allison's Presentation

BREAKOUT 4B: Customer Journey Mapping to Provide Meaningful Experiences for Your Launch

Presented by Michelle Forshner
Senior Digital Experiences Manager at Genentech

BREAKOUT 4C: Podcasts for Brands are a Content Machine

Presented by Matthew Staudt
Founder/President at Jam Street Media
View Matthew's Presentation

PANEL: Future of Marketing Communications

Presented by Whitney Drake, Conversational AI at General Motors (Moderator)
Danielle Rohe, Senior Data Program Manager, Content & SEO for Autotrader and Kelley Blue Book for Cox Automotive
Geoff Schaefer, Head of the Responsible AI Team at Booz Allen Hamilton
Shane Stender, Senior Vice President and Managing Partner at SilverBack Advertising
Neal Stewart, Vice President of Marketing at Dan-O's Seasoning