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Differentiating Your Products in a Highly Competitive Market

Tuesday, May 12
Join us live at 12 p.m. ET

In a marketplace saturated with products, promotions and messaging, brands may find it extremely difficult to reach and win over consumers. Highly targeted messaging and data-driven campaigns must be developed in order to effectively utilize resources and tight budgets. Special guests Maria Amoruso, Michael Lynch and Josh Wilson share expert insight on how to make your brand stand out.


  • Maria Amoruso

    SVP & CHIEF MARKETING OFFICER, NEXTIER BANK

    Maria Amoruso is the Senior Vice President and Chief Marketing Officer for NexTier Bank; one of Southwestern Pennsylvania’s fastest growing community financial services organizations. In her role as CMO, Maria is responsible for the bank’s marketing, brand management, communications, community relations, and public relations. Additionally, she oversees Treasury Management and is responsible for organic growth of the bank’s deposit relationships.

  • Michael Lynch

    Adjunct Instructor, West Virginia University

    Michael Lynch recently served as the director of loyalty marketing and market research at Lettuce Entertain You Enterprises for 11 years. In his role, he was responsible for all direct marketing efforts including; strategy, teleservices, Frequent Diner loyalty club, email marketing, website and operational customer relationship management. Lynch was also responsible for research and market survey analysis.

  • Josh Wilson

    Vice President of Marketing, Whitefish Credit Union

    Josh Wilson is a data-driven marketing executive for community-focused financial institutions. He currently serves as Vice President of Marketing for Whitefish Credit Union, the largest credit union in Montana. Josh is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.