Skip to main content

Background Image for Header:

COVID Kick-Off: Hyping Virtual Fans

Tuesday, August 4

The suspension of sports has disappointed fans all over the world. As the sporting industry looks to relaunch games, how do the marketing pros keep their fans hyped in a potentially virtual realm? Join special guests Kelsey Berg, Manager, Digital Media Content Creation for NHL and Matthew Perl, Director of Marketing & Broadcasting for the Oakland Athletics to learn about the marketing strategies around a COVID impacted sports industry.


  • Kelsey Berg

    Manager, Digital Media Content Creation at NHL

    Kelsey has been with the National Hockey League since January 2018. In her time with the NHL, she’s focused on building a robust content strategy with a focus on engaging fans domestically and internationally.

  • Matt Perl

    Director of Marketing and Broadcasting for the Oakland A's

    Matt Perl is the Director of Marketing and Broadcasting for the Oakland A's, where he is responsible for leading demand generation, broadcasting and strategic marketing initiatives.