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COVID Kick-Off: Hyping Virtual Fans

Tuesday, August 4

The suspension of sports has disappointed fans all over the world. As the sporting industry looks to relaunch games, how do the marketing pros keep their fans hyped in a potentially virtual realm? Join special guests Kelsey Berg, Manager, Digital Media Content Creation for NHL and Matthew Perl, Director of Marketing & Broadcasting for the Oakland Athletics to learn about the marketing strategies around a COVID impacted sports industry.