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COVID-19 effect on NCAA-20

Tuesday, September 8

With the challenges of COVID-19, how do collegiate sports continue to promote their brand while pivoting to virtual options? Now more than ever, marketers are needed to be agile, keep fans engaged and keep the traditions alive. Join special guests Jenn Cartmille, Director of Marketing, Greater Columbus Sports Commission and Eric SanInocencio, Associate Commissioner of Strategic Digital Media, Atlantic Coast Conference, moderated by Bill Nevin, Assistant Vice President of Communications for the WVU Foundation as they discuss how NCAA-20 has been affected by COVID-19.


  • Jenn Cartmille

    Director of Marketing, Greater Columbus Sports Commission

    Jenn has a passion for enhancing an organization's mission and supporting their goals through a thoughtful approach to marketing. Her current role at the Greater Columbus Sports Commission provides the opportunity to execute the organization’s business plan and establish brand-elevating and client-relevant marketing strategies.

  • Bill Nevin

    Assistant Vice President of Communications for the WVU Foundation

    Bill Nevin is assistant vice president for communications for the West Virginia University Foundation, the private fundraising arm of West Virginia University. In his role at the Foundation, Nevin oversees all areas of internal and external communication and marketing.

  • Eric SanInocencio

    Associate Commissioner of Strategic Digital Media, Atlantic Coast Conference

    Eric SanInocencio joins the Reed College of Media team with over 12 years of social and digital experience, having worked at both the professional and collegiate sporting ranks during his career. He currently serves as the Associate Commissioner for Strategic Digital Media for the Atlantic Coast Conference, where he oversees the league’s digital and social platform, and serves as a liaison to the conference’s members institutions and the ACC Network.