Skip to main content

Background Image for Header:


Data-Driven COVID-19 Vaccine Communication

Tuesday, April 13
Featuring Julia Daisy Fraustino, Ph.D., Daniel Totzkay, Ph.D., and Holli Nelson, Maj., M.A.

West Virginia made national headlines leading the nation for the rollout of COVID-19 vaccines. Behind that rollout has been a comprehensive communication plan informed by marketing research performed by WVU’s Public Interest Communication Research Lab. In a matter of a few months, the research team gained an understanding of risk/health beliefs, perceptions, attitudes and behaviors related to the pandemic and the vaccine. This informed not just messaging, but how, when, and through what channels the messaging was distributed. 

Watch "Data-Driven Communication"

Branding in Context

Tuesday, March 9
Featuring Veronica Purvis, Neal Stewart and David Hazelton

Through changing times, brands need to consider how best to align themselves with trends and events. During these times, consumers expect the companies they interact with to have integrity and authenticity. How do brands enter a social conversation with honesty and authenticity?

Watch "Branding in Context"

Communicating Culture Change Pt. 2

Wednesday, February 10
Featuring Kayla Reed, Eric Winkfield and Ranata Hughes

In the wake of recent acts of violence against the Black community, another social justice movement has taken hold in the United States. As many Americans explore their individual roles in this movement, how can marketing and communications professionals use their specific skills to both effect change within their organizations and communicate an obligation to diversity, equity and inclusion to their constituents?

Watch "Communicating Culture Change Pt. 2"

New Year, New You: Personal Branding Tips to Succeed in Your Career

Tuesday, January 12
Featuring Dawn Edmiston, Brianne Fleming and Tod Meisner

Everyone has a story to tell, what’s yours? As the post-pandemic job market slowly opens up, that story could be the key to landing your next opportunity and inspire your personal brand. Our lives are impacted by our online presence, both personally and professionally. Before you look for that next step in your career, consider how you are presented. How do you use this brand to set yourself apart? Learn how to define your personal brand to succeed in your career.

Watch "Personal Branding"

Predicting Trends for an Unpredictable 2021

Wednesday, October 28
Featuring Chauncie Burton, Whitney Drake, Marissa Hecker, Joseph Jaffe and Hugo Pérez

During a time of perhaps unprecedented uncertainty for our industry, marketing trends for 2021 may seem unpredictable and full of maybes. The WVU Reed College of Media's Online Marketing Communications Programs are partnering with Comm(s) Fest to bring together marketing experts to predict trends as we look into an uncertain future.

Watch "Predicting Trends"

Communicating Culture Change

Friday, October 16
Featuring Toyin Awesu-Uhuegbu and Chelsea Fuller

In the wake of recent acts of violence against the Black community, another social justice movement has taken hold in the United States. As many Americans explore their individual roles in this movement, how can marketing and communications professionals use their specific skills to both effect change within their organizations and communicate an obligation to diversity, equity and inclusion to their constituents? The Reed College of Media is holding this session as part of WVU's Diversity Week.

Watch "Communicating Culture Change"

So, you (still) want to work in event planning?

Tuesday, October 6
Featuring Candace Montgomery, Heidi Riffle-Nizowitz, Doreen Sullivan and Chris Williams

One day this pandemic will be a distant memory and people will again gather. When that happens, the events industry will need people ready to create amazing experiences and moments worth remembering. From concerts to conferences and fundraising extravaganzas to sporting events, these experts have done it all and weathered many storms along the way. With collectively more than 75 years of experience, this panel will provide you with behind-the-scenes insights and advice that will help prepare you for the #NewNormal. This session is in partnership with WVU PRSSA.

Watch "Event Planning"

COVID-19 effect on NCAA-20

Wednesday, September 8
Featuring Jenn Cartmille, Bill Nevin and Eric SanInocencio

With the challenges of COVID-19, how do collegiate sports continue to promote their brand while pivoting to virtual options? Now more than ever, marketers are needed to be agile, keep fans engaged and keep the traditions alive. Join special guests Jenn Cartmille, Director of Marketing, Greater Columbus Sports Commission and Eric SanInocencio, Associate Commissioner of Strategic Digital Media, Atlantic Coast Conference, moderated by Bill Nevin, Assistant Vice President of Communications for the WVU Foundation as they discuss how NCAA-20 has been affected by COVID-19.

Watch "COVID-19 effect on NCAA-20"

COVID Kick-Off: Hyping Virtual Fans

Wednesday, August 4
Featuring Kelsey Berg and Matt Perl

The suspension of sports has disappointed fans all over the world. As the sporting industry looks to relaunch games, how do the marketing pros keep their fans hyped in a potentially virtual realm? Join special guests Kelsey Berg, Manager, Digital Media Content Creation for NHL and Matthew Perl, Director of Marketing & Broadcasting for the Oakland Athletics to learn about the marketing strategies around a COVID impacted sports industry.

Watch "COVID Kick-Off"

Campaigning in the era of COVID, Cancel Culture and TikTok

Wednesday, July 21
Featuring Meagan Bond, Ian Koski and Ashton Marra

Campaigning and the rise of digital communications has increased the number of political messages Americans receive every day. How do you break through the noise, especially during COVID-19, cancel culture and the rise of TikTok? Join Meagan Bond, senior creative director at Reform Alliance, Ian Koski, political consultant and founder of Quorum Creative and Ashton Marra, teaching assistant professor at West Virginia University to learn more about campaigning and political marketing during the 2020 election year.

Watch "Campaigning"

Career Boost

Workshop: Building Your Portfolio Site

Tuesday, June 23
Featuring Erin Fields and Nathan Pieratt

In a competitive market, job seekers need to seek ways to showcase their personal brand and professional skills to stand out. For those in the marketing communications field, the creation of a digital portfolio can be a great way to bundle relevant project samples and convey relevant experience. This special Integrate Online session will showcase different digital portfolio platforms, how to use them and best practices for selecting projects to showcase.

Watch "Building your Portfolio"

LinkedIn How-To

Tuesday, June 30
Featuring Bridgette Borst Ombres and Neal Stewart

LinkedIn is a great tool to research companies and find job opportunities, but how are you perceived when a company or recruiter goes to find your profile? This session will guide attendees through how to optimize your personal profile to reflect your knowledge, experience and personal brand to companies and recruiters to land the perfect opportunity.

Watch "LinkedIn How-To"

Create Your Own Career

Tuesday, July 7
Featuring Jessica Modkins and Daylyn Presley

How do agency leaders start their business? How do freelancers make their ‘side gig’ a full-time career? Learn from experts who have created their own careers as they discuss what it takes to become your own boss and sustain an independent business in the marketing communications field.

Watch "Create Your Career"

Secret Sauce of Marketing Career Success: Change Management

Wednesday, June 17
Featuring Paul Johnson, Debbie Qaqish and Colby Renton

Technology is rewriting the marketing playbook. Once mighty companies are becoming obsolete and the marketing profession is rapidly changing. Some will thrive in this environment and it can absolutely be you! Join us for a discussion on managing change – the secret sauce that can make or break career success. Learn the principles of change management and how you can apply them in your work and in your own personal transformation journey.

Watch "Change Management"

Leveraging Content Creation for Client Ready Portfolios

Wednesday, June 10
Featuring Kelly Ann Collins, Kristin Meeks and Mark Tietbohl

Now more than ever, social media is a defining factor in individual and brand credibility. The ability to craft cohesive, engaging content is a crucial skill for job seekers and budding professionals. How can these individuals utilize their own social media channels and content creation abilities to craft a client-ready portfolio for job interviews? Join our expert panel for a discussion about how to craft content that showcases industry-level expertise.

Watch "Leveraging Content Creation"

Navigating a New Reality in Public Relations COVID-19

Tuesday, June 2
Featuring Karen Freberg, Courtney Hughes and Eric Winkfield

Everything has been changing with the outbreak of COVID-19. Live events are cancelled, stores have had to close or run on limited hours while limiting customers in the stores. Knowing how to adjust your communications to your clients, as well as internal audiences, can be difficult. Special guests Karen Freberg, Courtney Hughes and Eric Winkfield will discuss how they are adjusting their public relations in this new reality and how you can adjust yours.

Watch "Navigating a New Reality"

Communicating and Fundraising in the Midst of Physical Distancing

Tuesday, May 26
Featuring Leandra Clovis, Chuck Harman, Nicole Riggleman Kelly and Kristi Hansen Onkka

In an environment heavily focused on the healthcare industry, communications and operations of these organizations are crucial. With in-person events being canceled, how are development and fundraising opportunities, and related messaging, achieving their goals while addressing the hardship consumers experience? Join experts Leandra Clovis, Chuck Harman, Nicole Riggleman Kelly and Kristi Hansen Onkka as they discuss how organizations are adapting during COVID-19.

Watch "Communicating and Fundraising"

Navigating a COVID-19 Impacted Job Environment

Tuesday, May 19
Featuring Edward Frankel, David Hazelton and Michele Lanza

The COVID-19 pandemic has caused businesses and organizations across the nation to halt operations, cut down staff and impart hiring freezes. With thousands unemployed and the Class of 2020 entering the job market, it is crucial job seekers understand how to position themselves in the job market. Senior talent managers from top agencies come together for this Integrate Online session to talk about the current state and future of the marketing communications hiring market and how to succeed in your job search.

Watch "Navigating the Job Environment"

Differentiating Your Products in a Highly Competitive Market

Tuesday, May 12
Featuring Maria Amoruso, Michael Lynch and Josh Wilson

In a marketplace saturated with products, promotions and messaging, brands may find it extremely difficult to reach and win over consumers. Highly targeted messaging and data-driven campaigns must be developed in order to effectively utilize resources and tight budgets. Special guests Maria Amoruso, Michael Lynch and Josh Wilson share expert insight on how to make your brand stand out.

Watch "Differentiating Your Products"

Combatting Disinformation During COVID-19

Tuesday, April 28
Featuring Lt. Col. Brian Fickel and Jerry Wood

COVID-19 has created a surge in content creation and saturation of the media. With consumers constantly being bombarded with headlines and updates, it can be difficult to spot what is authentic and true and what is fabricated. Special guests Colonel Michael J. Jackson and Lieutenant Colonel Brian Fickel will discuss how they are combatting disinformation during COVID-19 and talk about experiences working through Russian disinformation.

Watch "Combatting Disinformation"

Personal Branding to Stand Out in a Tough Job Market

Wednesday, April 15
Featuring Brandi Boatner, Hugo Pérez and Geah Pressgrove

With the COVID-19 global pandemic creating new challenges in the industry, preparing to enter an uncertain job market can feel daunting. With limited companies hiring, new grads and those looking to make a career shift will need to stand out from the crowd. In this special Integrate Online panel discussion, industry experts will share proven effective and creative personal branding strategies that will help you differentiate yourself in a career search in these unprecedented times.

Watch "Personal Branding"

Pivoting in Higher Ed Amid COVID-19

Tuesday, April 14
Featuring Jack Martin from the University of Washington and Sharon Martin and April Kaull from WVU

The COVID-19 global pandemic has had a significant impact on higher education. University administrators have had to make tough decisions on the fly, cancelling in-person classes and graduations, safely moving students out of dorms, training faculty how to teach and students how to learn online, keeping prospective students engaged without bringing them to campus, enhancing technologies so employees can work remotely - all while alleviating fears and reassuring students, families, faculty and staff. This can only be successful with good communication and appropriate communication channels. Our featured guests share how these decisions were made, the challenges and successes, what the higher ed environment looks like now and how all of this might permanently change things for the future.

Watch "Pivoting in Higher Ed"

Stewardship, Advocacy, Fundraising: What is Working Right Now?

Tuesday, April 7
Featuring Mike Fulton, Cyndi Greenglass, Dana Hines and Alicia Lifrak

Featured guests will discuss what's working and what's not working right now, in the midst of a global pandemic. Guests will explore traditional, online and virtual tactics that can be employed to stay engaged with constituents without the in-person experience. Mike Fulton is helping his clients develop virtual advocacy and communications strategies for the coronavirus pandemic and beyond. In the absence of face-to-face communications, he is helping them find innovative solutions to reach and motivate elected officials and government regulators. Alicia Lifrak is helping a broadband of nonprofits navigate the New Normal with an industry roadmap to finding stability and a course to recovery from human services to health care to cultural institutions. The path ahead is riddled with uncertainty but we are not totally unprepared to meet the moment for the third largest employment sector in the U.S. Dana Hines is providing thoughtful strategies and tactics on the way forward for membership at visitation-based cultural organizations. Planning, communicating and engaging our membership audiences will best prepare our institutions for finding our new path forward as we operate in uncertain times.

Watch "Stewardship, Advocacy, Fundraising"

Adjusting Communications and Strategies During COVID-19

Tuesday, March 31
Featuring Whitney Drake, Lindsey Neary and Bill Walsh

Marketing communications professionals all over the world are navigating uncharted territory during the COVID-19 global pandemic. We're communicating with coworkers and the public from home; creating content that addresses fears, health concerns, and even the positive aspects like community outreach and relief support; and learning new technologies and ways to deliver content. During a time of physical isolation, digital communication is vital. In this session, experts address these ideas from different industry perspectives.

Watch "Adjusting Communications and Strategies During COVID-19"