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Integrate Online

Fuel your creativity, make connections, empower your team and learn new skills ... virtually.

The COVID-19 pandemic is causing the cancellation or postponement of conferences and workshops world-wide, including Integrate. But you can participate in webinars with our featured speakers as they discuss marketing communications topics in this changing environment. 

2021 Integrate Online 

Join us monthly!

Integrate Online Data-Driven COVID-19 Vaccine Communication April 13 at 12 p.m. ET

Data-Driven COVID-19 Vaccine Communication
Tuesday, April 13 at 12 p.m. EST

West Virginia made national headlines leading the nation for the rollout of COVID-19 vaccines. Behind that rollout has been a comprehensive communication plan informed by marketing research performed by WVU’s Public Interest Communication Research Lab. In a matter of a few months, the research team gained an understanding of risk/health beliefs, perceptions, attitudes and behaviors related to the pandemic and the vaccine. This informed not just messaging, but how, when, and through what channels the messaging was distributed. Like most health communication, this messaging has a direct effect on people’s lives. Julia Daisy Fraustino, Ph.D., Daniel Totzkay, Ph.D., and Holli Nelson, Maj., M.A., share tips for successful, research-guided crisis, risk and health communication.

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Branding in Context Integrate Online March 9 at 12 p.m. ET

Branding in Context

Through changing times, brands need to consider how best to align themselves with trends and events. How do brands enter a social conversation with honesty and authenticity? Join Veronica Purvis, Associate Executive Director at Skin of Color Society and Neal Stewart, VP of Sales & Marketing at Deschutes Brewery, moderated by David Hazelton, adjunct instructor for the M.S. Integrated Marketing Communications Online programs and Design Director for ProShares as they discuss branding in context.

Communicating Culture Change Pt. 2 Integrate Online February 10 at 12 p.m. ET

Communicating Culture Change Pt. 2

In the wake of recent acts of violence against the Black community, another social justice movement has taken hold in the United States. As many Americans explore their individual roles in this movement, how can marketing and communications professionals use their specific skills to both effect change within their organizations and communicate an obligation to diversity, equity and inclusion to their constituents?

New Year, New You: Personal Branding Tips to Succeed in Your Career Integrate Online

New Year, New You: Personal Branding Tips to Succeed in Your Career

Everyone has a story to tell, what’s yours? As the post-pandemic job market slowly opens up, that story could be the key to landing your next opportunity and inspire your personal brand. Our lives are impacted by our online presence, both personally and professionally. Before you look for that next step in your career, consider how you are presented. Personal branding is useful for marketing yourself and your career. How an employer sees you online may affect their perception of you.

Predicting Trends for an Unpredictable 2021 Integrate Online October 28 at 12 p.m. ET

Predicting Trends for an Unpredictable 2021

During a time of perhaps unprecedented uncertainty for our industry, marketing trends for 2021 may seem unpredictable and full of maybes. The WVU Reed College of Media's Online Marketing Communications Programs are partnering with Comm(s) Fest to bring together marketing experts to predict trends as we look into an uncertain future.

The COVID-19 pandemic is causing the cancellation or postponement of conferences and workshops world-wide, including Integrate. But you can participate in webinars with our featured speakers as they discuss marketing communications topics in this changing environment. Focusing on the latest trends shaping our fast-evolving industry, Integrate Online will cover emerging topics like how to adjust your communications in a digital realm with the need for social distancing, how to break through the clutter during a time of crisis, the best digital marketing tools and more. No matter how you engage customers, Integrate will help you do it better.

Looking for more ways to engage? Learn industry insights through Integrate Online, as well as the Marketing Communications Today blog and podcast.

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