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2021 Integrate Online

Marketing Trends and Predictions for 2022 Integrate Online with Comm(s) Fest

Marketing Trends and Predictions for 2022
Wednesday, October 27 at 12 p.m. EST

Marketers are pros at innovating and adapting to change. It’s the nature of the business. In our annual look ahead, the WVU Reed College of Media is partnering with Comm(s) Fest to rally the pros and discuss trends and predictions for marketing communications in 2022. The College of Media had the nation’s first fully online master’s degree in IMC, which features instructors who are leaders in the industry.

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Previous Sessions

Missed a session? View the archive to catch the latest topics.

The Vitals of Healthcare Communication on Integrate Online September 28 at 12 p.m. ET

The Vitals of Healthcare Communication

The healthcare industry is vast, encompassing public health, hospitals and medical facilities, pharmaceuticals, medical devices and sales, nursing homes, diagnostic labs and more. And like every other marketing communications industry, it’s evolving and using technology more and more to reach people. Regardless of the healthcare sector or technologies, skilled communicators are vital. In this Integrate Online session, industry experts explore the best (and most innovative) ways to get important healthcare messaging to people in all reaches of the world.

Integrate Online Data-Driven COVID-19 Vaccine Communication April 13 at 12 p.m. ET

Data-Driven COVID-19 Vaccine Communication

West Virginia made national headlines leading the nation for the rollout of COVID-19 vaccines. Behind that rollout has been a comprehensive communication plan informed by marketing research performed by WVU’s Public Interest Communication Research Lab. In a matter of a few months, the research team gained an understanding of risk/health beliefs, perceptions, attitudes and behaviors related to the pandemic and the vaccine. This informed not just messaging, but how, when, and through what channels the messaging was distributed. Like most health communication, this messaging has a direct effect on people’s lives. Julia Daisy Fraustino, Ph.D., Daniel Totzkay, Ph.D., and Holli Nelson, Maj., M.A., share tips for successful, research-guided crisis, risk and health communication.

Branding in Context Integrate Online March 9 at 12 p.m. ET

Branding in Context

Through changing times, brands need to consider how best to align themselves with trends and events. How do brands enter a social conversation with honesty and authenticity? Join Veronica Purvis, Associate Executive Director at Skin of Color Society and Neal Stewart, VP of Sales & Marketing at Deschutes Brewery, moderated by David Hazelton, adjunct instructor for the M.S. Integrated Marketing Communications Online programs and Design Director for ProShares as they discuss branding in context.

Communicating Culture Change Pt. 2 Integrate Online February 10 at 12 p.m. ET

Communicating Culture Change Pt. 2

In the wake of recent acts of violence against the Black community, another social justice movement has taken hold in the United States. As many Americans explore their individual roles in this movement, how can marketing and communications professionals use their specific skills to both effect change within their organizations and communicate an obligation to diversity, equity and inclusion to their constituents?

Focusing on the latest trends shaping our fast-evolving industry, Integrate Online will cover emerging topics like how to adjust your communications in a digital realm with the need for social distancing, how to break through the clutter during a time of crisis, the best digital marketing tools and more. No matter how you engage customers, Integrate will help you do it better.

Looking for more ways to engage? Learn industry insights through Integrate Online, as well as the Marketing Communications Today blog and podcast.

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