MARKETING SCIENCE GROUP LEAD AT SNAP, INC.
Jon Lorenzini is a Marketing Science Group Lead at Snap with seven years of experience in measurement within Big Tech. Prior to Snap, Jon worked at Google, Facebook as well as traditional and digital media agencies (MediaVest, Mediacom & Zenith), and on the client side (Virgin Mobile USA).
Currently, Jon is managing an incredible team of four Marketing Science Partners who focus on advertisers within retail, restaurants, travel and energy verticals. The team works cross-functionally with product, data science and sales to improve the performance of Snap’s ad products, and drive the client’s business goals. Collectively, his team has run hundreds of causal-based tests to generate learnings for clients, which provide strategic investment recommendations to increase performance, and drive a product roadmap for future measurement on Snap.
Jon’s hobbies include glassblowing, inner tube water polo, Arduino/ RaspberryPi and running the largest advertising meetup globally on Meetup.com - “Advertising / Marketing Analysts” (currently over 10k members!).