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Marketing Trends and Predictions for 2022



Wednesday, October 27

Marketers are pros at innovating and adapting to change. It’s the nature of the business. In our annual look ahead, the WVU College of Creative Arts and Media is partnering with Comm(s) Fest to rally the pros and discuss trends and predictions for marketing communications in 2022. The College of Media had the nation’s first fully online master’s degree in IMC, which features instructors who are leaders in the industry. 

Jon Lorenzini

Jon Lorenzini

Jon Lorenzini is a Marketing Science Group Lead at Snap with seven years of experience in measurement within Big Tech. Prior to Snap, Jon worked at Google, Facebook as well as traditional and digital media agencies (MediaVest, Mediacom & Zenith), and on t

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Geah Pressgrove

Dr. Geah Pressgrove is an assistant professor at the College of Creative Arts and Media where she teaches introductory, skills and advanced courses in the advertising/pr program. Pressgrove is also the faculty advisor for the award-winning WVU PRSSA...

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Amy Teller

Amy Teller

Amy Alyson Teller is a Lead Instructor for WVU’s Digital Marketing Communications Program at the Reed College of Media where she teaches Intro to Digital Marketing Communications and Audience Segmentation.

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Deidre West

Deidre West

Deidre West has been recognized as one of BizBash’s Most Influential Event Professionals in the country. With more than 15 years of experience in planning a wide range of high-profile events, her reach extends to the music and entertainment, publishing...

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