Upcoming Sessions and Recordings

Higher Education needs marketers who are knowledgeable in the nuances of student recruitment and institutional branding, all with an integrated approach. Learn how to understand your audiences, and leverage your institution’s brand to create strong campaigns that reach them in their unique student journeys. Join Jennifer Gish, Jaime Hunt and Kristin Meeks for “The Ins and Outs of Higher Education Marketing.”

The most rewarding and challenging part of a career in healthcare communications is that there is life at the other end. The decisions you make and the information you share can bring comfort, evoke action or inspire change that actually affects a person’s livelihood. It’s an important job and it’s in-demand as the nation grapples with a pandemic and an influx of misinformation. Hear from Maya Tretheway, Karlie Belle Price, Maddie Earnst and Nikky Luna about their day-to-day and the importance of healthcare communicators.

Marketers are pros at innovating and adapting to change. It’s the nature of the business. In our annual look ahead, the WVU Reed College of Media is partnering with Comm(s) Fest to rally the pros and discuss trends and predictions for marketing communications in 2022. The College of Media had the nation’s first fully online master’s degree in IMC, which features instructors who are leaders in the industry. 

The healthcare industry is vast, encompassing public health, hospitals and medical facilities, pharmaceuticals, medical devices and sales, nursing homes, diagnostic labs and more. And like every other marketing communications industry, it’s evolving and using technology more and more to reach people. Regardless of the healthcare sector or technologies, skilled communicators are vital. In this Integrate Online session, industry experts explore the best (and most innovative) ways to get important healthcare messaging to people in all reaches of the world.