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RECAP | From Ideas to Impact: Unleash the Power of Creativity in Your Marketing Campaigns

Featuring Kristin Meeks, Nathan Pieratt and Larry Stultz

Watch the recording:

If you want to make sure your campaigns stand out, you can't afford to overlook the importance of an impactful creative strategy. Our panel of seasoned experts will give you advice on how to overcome imposter syndrome, find inspiration and create messaging that truly resonates with your audience. They’ll share personal experiences, practical tips and proven strategies to help you build your confidence and stay curious, all while learning how to build impactful marketing campaigns. Watch the recording to learn more.

In this session, you’ll learn how to:

  • Overcome imposter syndrome to build confidence in your creative abilities
  • Find inspiration through research, experimentation, and collaboration
  • Develop messaging aesthetics that connect with your audience and balance creative expression with strategic goals

Looking to learn more? Check out Find Your Creative Spark: A Masterclass in Creative Ideation and the Process for Communication Strategy Development. This 6-week online course will help you build your creative confidence, learn new techniques and discover the “big idea.” At the end, you’ll receive a WVU Badge to add to your resume.

Meet the Panel

Kristin Meeks

Kristin Meeks

Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices.

View Profile: Kristin Meeks

Nathan Pieratt

Nathan Pieratt

Nathan Pieratt is an award-winning designer and creative director. He has over 15 years of industry experience developing creative strategy for Fortune 500 brands, such as Frito-Lays, Walmart, and AT&T.

View Profile: Nathan Pieratt

Larry Stultz

Larry Stultz

Dr. Larry Stultz has been on the IMC faculty since 2007. He served as department chair for the B.A. in Advertising program at The Art Institute of Atlanta, where he taught courses in conceptual thinking and campaign development for twenty years.

View Profile: Larry Stultz