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Personal Branding to Stand Out in a Tough Job Market

Wednesday, April 15

With the COVID-19 global pandemic creating new challenges in the industry, preparing to enter an uncertain job market can feel daunting. With limited companies hiring, new grads and those looking to make a career shift will need to stand out from the crowd. In this special Integrate Online panel discussion, industry experts will share proven effective and creative personal branding strategies that will help you differentiate yourself in a career search in these unprecedented times.

  • Brandi Boatner

    Social and influencer communications lead for Global Markets in IBM corporate communications

    Brandi Boatner is an award-winning digital communications professional and prolific public speaker based in New York City. Currently, she serves as the social and influencer communications lead for Global Markets in IBM corporate communications, a newly created position.

  • Hugo Pérez

    Chief Creative Strategist at Local Boy

    As a seasoned digital marketer, Hugo Pérez has dedicated himself to developing brand stories that hit their mark on any channel to any audience. He focuses on finding the compelling thread in brand stories that make consumer connections come to life. His personal story weaves across agencies and firms of all types, fueled by wide-ranging global experiences.

  • Geah Pressgrove

    Associate Professor, Advertising and Public Relations Program Chair at WVU

    Geah Pressgrove is an assistant professor at the Reed College of Media where she teaches introductory, skills and advanced courses in the advertising/public relations program. Pressgrove is also the faculty advisor for the award-winning WVU PRSSA chapter.