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New Year, New You: Personal Branding Tips to Succeed in Your Career
Tuesday, January 12
Everyone has a story to tell, what’s yours? As the post-pandemic job market slowly opens up, that story could be the key to landing your next opportunity and inspire your personal brand. Our lives are impacted by our online presence, both personally and professionally. Before you look for that next step in your career, consider how you are presented. Personal branding is useful for marketing yourself and your career. How an employer sees you online may affect their perception of you.
How do you use this brand to set yourself apart? Join experts Dr. Dawn Edmiston, Clinical Professor of Marketing in the Raymond A. Mason School of Business at the College of William & Mary, Brianne Fleming, marketing consultant, blogger, podcast host, and instructor at the University of Florida, and Tod Meisner, Associate Brand Manager — Social Media for Aflac, as they discuss how to define your personal brand to succeed in your career.
- Why personal branding is important for marketing communicators.
- How to identify your personal brand.
- How to formulate your personal brand message.
Clinical Professor of Marketing in the Raymond A. Mason School of Business at the College of William & Mary
Dr. Dawn Edmiston has more than 30 years of marketing experience in the consulting, media and education sectors, and has been cited in CIO, Fortune, NBC News, and U.S. News & World Report.
Marketing consultant, blogger, podcast host, and instructor at the University of Florida
Brianne Fleming embraces her lifelong love of pop culture in her personal brand as well as her lectures. Brianne finds inspiration from music, movies, TV, and sports to educate about branding and social media.
Aflac, Associate Brand Manager – Social Media
Tod Meisner is certified by The Direct Marketing Association as a Digital Marketing Strategist and is a Second Wind certified Agency Account Manager. A Lean Six Sigma Green Belt, he possesses more than 15 years of experience in digital and traditional marketing, social media management, public and media relations, sports information and employee communications.