Tuesday, March 9
Through changing times, brands need to consider how best to align themselves with trends and events. During these times, consumers expect the companies they interact with to have integrity and authenticity. How do brands enter a social conversation with honesty and authenticity?
Join Veronica Purvis, Associate Executive Director at Skin of Color Society and Neal Stewart, VP of Sales & Marketing at Deschutes Brewery, moderated by David Hazelton, adjunct instructor for the M.S. Integrated Marketing Communications Online programs and Design Director for ProShares as they discuss branding in context.