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RECAP | New Year, New You: Personal Branding Tips to Succeed in Your Career

Featuring Dr. Dawn Edmiston, Brianne Fleming and Tod Meisner

Tuesday, January 12

Everyone has a story to tell, what’s yours? As the post-pandemic job market slowly opens up, that story could be the key to landing your next opportunity and inspire your personal brand. Our lives are impacted by our online presence, both personally and professionally. Before you look for that next step in your career, consider how you are presented. Personal branding is useful for marketing yourself and your career. How an employer sees you online may affect their perception of you.

How do you use this brand to set yourself apart? Join experts Dr. Dawn Edmiston, Clinical Professor of Marketing in the Raymond A. Mason School of Business at the College of William & Mary, Brianne Fleming, marketing consultant, blogger, podcast host, and instructor at the University of Florida, and Tod Meisner, Associate Brand Manager — Social Media for Aflac, as they discuss how to define your personal brand to succeed in your career.


  • Why personal branding is important for marketing communicators.
  • How to identify your personal brand.
  • How to formulate your personal brand message.