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Integrate 2019 Recap

Thanks for attending Integrate 2019!

We hope you enjoyed your time at West Virginia University and that the incredible speakers left you feeling energized, empowered and excited about the future of marketing communications.

As you continue your professional journey, take a look back on the lessons presented at Integrate 2019. Use the resources below to refresh your memory on the key takeaways, get inspiration and implement new ideas into your marketing communications.

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“Advancing Your Career”

Presented by Sandra Charet
President and Sr. Executive Recruiter for PR at Charet and Associates
View Sandra's Presentation



"Storytelling in Sports, Entertainment and Nonprofit PR”

Presented by Keith Green
Founder and Executive Director of Autism MVP
View Keith's Presentation



“Communicating in the Age of the Fourth Industrial Revolution: How AI Affects Communicators”

Presented by Rick Lombardo
US Director of Media Intelligence with LexisNexis



“Successful Brand Development with the X-Factor: Humanity”

Presented by Jessica Modkins
President of Hip Rock Star



“Influence Matters - An Overview of Influencer Marketing, Why it’s Important, and How to Succeed”

Presented by Leo Morejon
Award-winning marketer, podcaster, educator; known for Oreo Super Bowl Tweet and Build & Inspire
View Leo's Presentation



"The Google Marketing Workflow"

Presented by Dave Olsen
Marketing Technologist at West Virginia University
View Dave's Presentation


“The Secret Sauce – Telling Brand Stories that Come to Life”

Presented by Hugo Pérez
Chief Creative Strategist at Local Boy Creative
View Hugo's Presentation


"Branding in the Beer Business"

Presented by Neal Stewart
VP of Marketing at Dogfish Head Craft Brewery



"AI: Benefits for Communicators"

Presented by Jacelyn Swenson
Leader of Strategic Partnerships and Events for Corporate Communications at IBM

* Due to the proprietary content shared in this session, presentation materials and recordings are unavailable for viewing.


"Breaking into the Data-Driven Marketing World"

Presented by Josh Wilson
VP of Marketing at Whitefish Credit Union
View Josh's Presentation