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Friday, May 31

Friday, May 31

7:30 - 9:30 a.m.
Breakfast
Media Innovation Center, Studio B
8 - 9 a.m.
Morning Sessions 1
  • IMC 621 Class Session #1 (Course Registration Required)
    Media Innovation Center, Digital Storytelling Hub, Room 421
  • Program Orientation: A Guided Tour of the IMC & DMC Programs
    Evansdale Crossing, Room 414
  • Focus Group #1 – Alumni Engagement
    Media Innovation Center, Think Tank, Room 440
9 - 9:30 a.m. 
Refreshment Break
9:30 - 10:45 a.m.
Morning Sessions 2

Preparing for Your Graduate Capstone Experience
  • IMC 636 - Selected-Client vs. Provided-Client: Which is Right for You?
    Evansdale Crossing, Room 414
  • DMC 680 – Making the Most of Your DMC Capstone
    Media Innovation Center, Strategic Communication Hub, Room 429
Alumni Panel: From undergrad to industry - What should today's undergraduate students be doing before they complete their bachelor's degrees?
Evansdale Crossing Room 414
10:45 - 11 a.m.
Transition Break
11 a.m. - Noon 
"AI: Benefits for Communicators" 
Opening Keynote by
Jacelyn Swenson
Media Innovation Center Forum
Sponsored by Mylan

Learn how Artificial Intelligence can help you:
  • Connect with your audience
  • Generate more earned media
  • Enhance your brand
Noon - 12:30 p.m.
Transition and Grab Lunch 
12:30 - 2:30 p.m.
Lunch Workshops 
  • Workshop #1: Career Advancement with  Sandra Charet
    Media Innovation Center, Forum
  • Workshop #2: Software Skills Training with  David Olsen
    Evansdale Crossing, Room 414
2:30 - 3 p.m.
Transition Break
3 - 3:45 p.m.
"Storytelling in Sports, Entertainment and Non-Profit PR"
Featured Speaker
  Keith Green 
Mineral Resources Building

Takeaways:

  • How to leverage the f ive “W’s” and two “H’s” to tell your brand’s story
  • How to utilize data in storytelling
  • Case studies and stories from the worlds of sports, entertainment and non-profit PR

3:45 - 4 p.m.
Refreshment Break 
4 - 4:45 p.m.
"The Secret Sauce – Telling Brand Stories that Come to Life"
Featured Speaker
Hugo Perez
Mineral Resources Building

Takeaways:
  • An understanding of the crucial components in brand content storytelling
  • An effective way to uncover the main idea behind any brand story
  • A guide to mapping out the visuals that will bring stories to life
4:45 - 5:30 p.m.
Transition to WVU Alumni Center
5:30 - 7:30 p.m.
Networking Reception 
WVU Alumni Center, Kennedy Club Room
7:30 p.m.
Dinner on Your Own