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Friday, May 31

Friday, May 31

7:30 - 9:30 a.m.
Media Innovation Center, Studio B
8 - 9 a.m.
Morning Sessions 1
  • IMC 621 Class Session #1 (Course Registration Required)
    Media Innovation Center, Digital Storytelling Hub, Room 421
  • Program Orientation: A Guided Tour of the IMC & DMC Programs
    Evansdale Crossing, Room 414
  • Focus Group #1 – Alumni Engagement
    Media Innovation Center, Think Tank, Room 440
9 - 9:30 a.m. 
Refreshment Break
9:30 - 10:45 a.m.
Morning Sessions 2

Preparing for Your Graduate Capstone Experience
  • IMC 636 - Selected-Client vs. Provided-Client: Which is Right for You?
    Evansdale Crossing, Room 414
  • DMC 680 – Making the Most of Your DMC Capstone
    Media Innovation Center, Strategic Communication Hub, Room 429
Alumni Panel: From undergrad to industry - What should today's undergraduate students be doing before they complete their bachelor's degrees?
Media Innovation Center Forum 
10:45 - 11 a.m.
Transition Break
11 a.m. - Noon 
"AI: Benefits for Communicators" 
Opening Keynote by
Jacelyn Swenson
Media Innovation Center Forum
Sponsored by Mylan

Learn how Artificial Intelligence can help you connect with your audience, generate more earned media and enhance your brand.

Noon - 12:30 p.m.
Transition and Grab Lunch 
12:30 - 2:30 p.m.
Lunch Workshops 
  • Workshop #1: Career Advancement with  Sandra Charet
    Media Innovation Center, Forum

Set goals and learn how to network with a purpose. Get tips on writing effective cover letters and using social media effectively. Have your resume critiqued by a professional, and participate in mock interviews with marketing communications industry leaders.

  • Workshop #2: Software Skills Training with  David Olsen*
    Evansdale Crossing, Room 414

The rise of digital platforms has given marketers the ability to track everything that our customers are doing. Tracking “all the things” presents problems though. What metrics show that a platform is effective? How do we collect the data in the first-place? In this workshop we’ll cover how to combine three Google products into the ultimate data gathering and reporting workflow. One that will save you time while giving you the answers you need and moves beyond “page views.”

*Participants for this workshop are strongly encouraged to bring a laptop

2:30 - 3 p.m.
Transition Break
3 - 3:45 p.m.
"Storytelling in Sports, Entertainment and Non-Profit PR"
Featured Speaker
  Keith Green 
Mineral Resources Building 

Keith shares case studies and stories from the worlds of 
sports, entertainment and nonprofit PR to explain how to leverage the five “W’s” and two “H’s” to tell your brand’s  story and how to utilize data in storytelling.

3:45 - 4 p.m.
Refreshment Break 
4 - 4:45 p.m.
"The Secret Sauce – Telling Brand Stories that Come to Life"
Featured Speaker
Hugo Perez
Mineral Resources Building

Brand stories are now being told simultaneously, sequentially, and can be related or unrelated. A cohesive 360-view of content storytelling is required for success, releasing brands from traditional boundaries and enabling them to stay top of mind with today’s consumer. The most effective content storytelling weaves together a “common thread” of core components that broaden the knowledge of the brand, drive action, elicit emotion and encourage recommendation.

4:45 - 5:30 p.m.
Transition to WVU Alumni Center
5:30 - 7:30 p.m.
Networking Reception 
WVU Alumni Center, Kennedy Club Room
7:30 p.m.
Dinner on Your Own