INTEGRATE ONLINE
Fuel your creativity, make connections, empower your team and learn new skills ... virtually.
Fuel your creativity, make connections, empower your team and learn new skills ... virtually.
Craft a personal brand that will not only stand out but also resonate in the ever-changing field of marketing communications. In this 90-minute workshop, you’ll explore and reflect on the four facets of personal branding, discovering and intentionally directing your why and values, utilizing your CliftonStrengths®.
Missed a session? View the archive to catch the latest topics.
AI. Privacy. Authenticity. There are so many evolving trends, emerging technologies, and shifting consumer behaviors in the marketing world. All have the potential of helping businesses thrive in a constantly changing media environment.
Join us for an engaging Integrate Online session, presented by WVU's Reed College of Media Online Programs in partnership with The Communications Board, as we delve into the most anticipated marketing trends for 2024. Our Comm(s) Fest panel of marcom pros will share their insights on the trends, strategies and technologies set to redefine the marketing landscape in the upcoming year.
Transitioning from being an employee to business owner requires thought and planning. Our Integrate Online panel brings together industry leaders who have successfully transitioned from marketers to consultants and business owners.
Our panelists, Krissy Bodnovich, a WVU M.S. IMC alum and seasoned social media marketing consultant, and Jesef Williams, also a WVU M.S. IMC alum and Founder of Spectacular Vernacular, bring their wealth of knowledge and firsthand experiences to the forefront. They'll share their insights, strategies, and real-world stories of navigating the intricacies of entrepreneurship and the steps to owning a business.
Discover the exciting world of marketing, design, and communication at this engaging panel discussion led by three accomplished industry leaders: RJ Thompson, Immediate Past President of the American Marketing Association - Pittsburgh chapter and Adjunct Instructor in the WVU IMC program; Rich Lewis, Creative Director of Eat N' Park Hospitality Group and President of AIGA Pittsburgh; and Dwayne Waite, Marketing Director of Games and Events at ReedPop and Vice President of the American Advertising Federation - Pittsburgh chapter.
If you want to make sure your campaigns stand out, you can't afford to overlook the importance of an impactful creative strategy. Our panel of seasoned experts will give you advice on how to overcome imposter syndrome, find inspiration and create messaging that truly resonates with your audience. They’ll share personal experiences, practical tips and proven strategies to help you build your confidence and stay curious, all while learning how to build impactful marketing campaigns.
Focusing on the latest trends shaping our fast-evolving industry, Integrate Online will cover emerging topics like how to adjust your communications in a digital realm with the need for social distancing, how to break through the clutter during a time of crisis, the best digital marketing tools and more. No matter how you engage customers, Integrate will help you do it better.
Looking for more ways to engage? Learn industry insights through Integrate Online, as well as the Marketing Communications Today blog and podcast.
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