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Bob Bentz

Bob Bentz

RELEVANCE RAISES RESPONSE: How to Engage and Acquire with Mobile Marketing

Bob Bentz is the founder of Purplegator and author of "RELEVANCE RAISES RESPONSE: How to Engage and Acquire with Mobile Marketing."


Bob Bentz is the author of RELEVANCE RAISES RESPONSE: How to Engage and Acquire with Mobile Marketing

Bentz is a 1981 graduate of the Perley Isaac Reed School of Journalism at West Virginia University and a 1983 graduate of Marshall University where he received a MBA in Marketing. Bob began his career in television advertising and worked at: WDTV (Clarksburg), WTNH (New Haven), and WFSB (Hartford).

After six years in broadcasting, Bentz founded Advanced Telecom Services, an interactive telephony company that provided sports information and newspaper-based classified dating services. The company expanded to the United Kingdom, Canada, Czech Republic, and Taiwan and grew to $62.2 million in annual sales.

In 2002, Bentz got his start in the mobile industry. Bob was visiting his office in London when he noticed that when a cell phone rang in the underground, it rang not with a typical ring, but with a Spice Girls ringtone. He brought that concept back to the United States and began the first online custom ringtone site in the USA. The ringtone business grew to 60,000 monthly members and was sold to the publicly traded Zim Corporation of Ottawa, Ontario, Canada in 2006.

After the sale of the ringtone business, Advanced Telecom Services pioneered the emergence of the SMS text message marketing industry in the United States. In 2010, it began Advanced Mobile – a company established to provide mobile marketing solutions to the auto industry. After reaching 1200 auto dealer clients, Advanced Mobile was sold to the publicly traded AutoByTel in 2013. 

In 2017, Bentz founded the mobile marketing agency Purplegator. Purplegator provides all things mobile marketing from its simplest (text message marketing) to its most complex (apps development), but the majority of its revenue comes from mobile advertising. Clients include O’Reilly Auto Parts, Papa John’s Pizza, Huntington Learning Center, Penn Medicine, and Baylor University.

Bentz is an adjunct at the University of Denver where he teaches the online graduate level course in mobile marketing. He loves baseball and has coached six players who have gone on to play professionally. Bob is also passionate about dog rescue and has helped build additional shelter facilities for the Humane Society and has rescued over 45 dogs from shelters in South Carolina until they found their fur-ever homes.

You are invited to join Bob Bentz at every Mountaineer home football game tailgating at C3 in the Blue Lot.