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Jeff Hertrick

Featured Speaker, Director, Digital Video Operations, National Geographic Partners/The Walt Disney Company

Sukhi Sahni’

Featured Speaker, Director, Digital Video Operations, National Geographic Partners/The Walt Disney Company

Jeff Hertrick has over 30 years of award-winning video production experience, including the last 19 years at National Geographic. (2015-2019, under 21st Century Fox, and for the past year, The Walt Disney Company).

Jeff has been responsible for video production - including National Geographic news and magazine digital publishing that appears on its website, YouTube and re-versioned for other platforms, like Instagram, Facebook and Snapchat. He has also hired freelancers around the world for short-form video storytelling, and currently works to assure Nat Geo’s digital video archives are preserved and discoverable for worldwide partners and licensees. Past work has included producing for the Nat Geo Channel, Senior Producer for Discovery Science Channel, and news reporting/producing/anchoring/editing at several TV stations (NBC, CBS, Fox affiliates) in Washington, DC, Georgia, Pennsylvania and West Virginia, where he resides near Shepherdstown. He is also an elected board member of the OAS Federal Credit Union in Washington, DC, has been an adjunct lecturer for the Medill School of Journalism in Washington, and is a 1981 graduate of West Virginia University’s Reed College of Media.

Session Title:

Is a 132-Year-Old Brand Really #1 on Instagram?

Takeaways:

  • How to stay competitive in an ever-changing technology landscape
  • International brand management
  • Effective brand reputation management