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Opening Keynote, Vice President of Communications at AARP
Bill Walsh is VP of Communications at AARP, a national, non-profit consumer group with 38 million members. His team is responsible for developing communications strategy and providing support for all of AARP’s social impact priorities.
While at AARP, Bill has served as an advisor on brand strategy, risk mitigation and enterprise planning. Bill came to AARP in 2008 after a 20-year career as an award-winning journalist. He spent a decade covering health care policy on Capitol Hill. His work has appeared in TIME Magazine and newspapers around the nation. He has been a guest on CNN, MSNBC, FOX, NPR and C-SPAN. He holds an MBA and an MA in Communications and he is a member of the editorial board of the journal Generations.
Shifting Perceptions of an Iconic BrandTakeaways:
- Playing against type
- Creating communities of affinity
- Integrating internally to speak with ‘One Voice’