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Schedule

This schedule is tentative and may change as we add events and speakers. Sign up to receive Integrate 2020 announcements.

Conference Schedule

Thursday, May 28
5 - 7 p.m. Welcome Mixer at Hilton Garden Inn (conference hotel)
Friday, May 29
8:30 a.m. - 12:45 p.m. Pre-Conference Options for IMC Faculty and Students
1 - 2 p.m. Opening Keynote Mark Schaefer

The Most Human Company Wins

This program will change the way companies and organizations look at marketing, sales, advertising, and overall customer experience.

Based on his brilliant new book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes each audience on a discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR.

Attendees will leave with new inspiration and new information on how they can incorporate strategies such as live experiences, people and culture, and story into their marketing, sales, and customer service processes.

In this session, attendees will learn:

  • How marketing, advertising, sales, customer engagement, and customer loyalty have changed forever
  • Two thirds of your marketing is occurring without you
  • Why this rebellion is re-defining the business landscape
  • A more human-centered approach to marketing
  • How to build a brilliant business when your customers are in charge
2 - 2:45 p.m. Break
2:45 - 3:30 p.m. Featured Speaker
3:30 - 3:45 p.m. Break
3:45 - 4:40 p.m. Featured Speaker
4:30 - 5 p.m. Transition to WVU Touchdown Terrace at Milan Puskar Stadium
5 - 7 p.m. Integrate Reception
  • Graduate Pinning Ceremony
  • Alexia Vanides Award Recognition
Saturday, May 30
7:30 - 9 a.m. Breakfast
9 - 9:45 a.m. Featured Speaker
9:45 - 10 a.m. Break
10 - 10:45 a.m. Featured Speaker
10:45 - 11 a.m. Break
11 - 11:45 a.m. Featured Speaker 
11:45 a.m. - 1 p.m. Lunch
1 - 1:45 p.m. Featured Speaker
1:45 - 2 p.m. Break
2 - 3:30 p.m. Panel Discussion
3:30 - 4 p.m. Break
4 - 5 p.m. Closing Keynote Speaker
5 p.m. Conference Adjourns