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This schedule is tentative and may change as we add events and speakers. Sign up to receive Integrate 2020 announcements.
|Thursday, May 28|
|5 - 7 p.m.||Welcome Mixer at Hilton Garden Inn (conference hotel)|
|Friday, May 29|
|8:30 a.m. - 12:45 p.m.||Pre-Conference Options for IMC Faculty and Students|
|1 - 2 p.m.||
The Most Human Company Wins
This program will change the way companies and organizations look at marketing, sales, advertising, and overall customer experience.
Based on his brilliant new book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes each audience on a discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR.
Attendees will leave with new inspiration and new information on how they can incorporate strategies such as live experiences, people and culture, and story into their marketing, sales, and customer service processes.
In this session, attendees will learn:
|2 - 2:45 p.m.||Break|
|2:45 - 3:30 p.m.||Featured Speaker|
|3:30 - 3:45 p.m.||
|3:45 - 4:40 p.m.||Featured Speaker|
|4:30 - 5 p.m.||Transition to WVU Touchdown Terrace at Milan Puskar Stadium|
|5 - 7 p.m.||
|Saturday, May 30|
|7:30 - 9 a.m.||
|9 - 9:45 a.m.||Featured Speaker|
|9:45 - 10 a.m.||Break|
|10 - 10:45 a.m.||Featured Speaker|
|10:45 - 11 a.m.||Break|
|11 - 11:45 a.m.||Featured Speaker|
|11:45 a.m. - 1 p.m.||Lunch|
|1 - 1:45 p.m.||Featured Speaker|
|1:45 - 2 p.m.||Break|
|2 - 3:30 p.m.||Panel Discussion|
|3:30 - 4 p.m.||Break|
|4 - 5 p.m.||Closing Keynote Speaker|
|5 p.m.||Conference Adjourns|